Head of Growth Marketing (full-time contractor, North America or Europe)

Remote
Full Time Posted 19 days ago
Main Location
Denmark
Open jobs
About Codeable

Codeable connects a community of elite WordPress developers and engineers from around the world with businesses that need a WordPress site built, developed, maintained, fixed or optimised. We’re the only WordPress exclusive services platform and community, with over 550 freelance developers and teams, delivering projects of all sizes to clients globally.

Our mission is to build the most vibrant WordPress developer services community and to create a better way of working for all parties in the WordPress ecosystem when it comes to WordPress websites, whether that’s for developers, clients, or partners.

To serve our mission and drive the ongoing expansion of the business, we’re now looking to bring an experienced growth marketing specialist into our fully distributed team to establish and build our growth marketing program, and to drive direct client acquisition (with a focus on SEO / organic / content / email and non-paid channels) and ongoing growth through the full client lifecycle, including retention-based growth and life cycle engagement.

You may be a growth marketer who’s ready to take the step up to lead growth marketing, or you may be an existing head / lead of growth marketing activity in your current role. Either way, you’ll have a mindset and approach that’s based on experimentation, using data to guide and drive performance, and building growth opportunities through all parts of the life cycle.

What you’ll be doing

You’ll be leading the Codeable growth marketing effort (reporting to the Codeable COO), operating as the sole growth marketing specialist for now, although supported by other internal teams and external partners. We have various foundational elements in place to support the marketing operation, but you’ll be establishing the growth marketing program, developing the strategy and executing in order to drive acquisition as well as growth through the life cycle.

As a content and communication-centric growth marketer you’ll be all about how we can project and promote Codeable through organic channels - whether that’s based on search / SEO, email, content partnerships, or anything else - to reach key client target audiences and to bring them to Codeable, drive initial conversion and then help maximise ongoing opportunity and potential with the Codeable client base.

You’ll be working alongside our Partner Program operation (who work with channel partners and strategic partners), our Product & Platform team, and our client success team. So whilst you’ll be leading your domain area, you’ll be collaborating with others as part of your activities; so you’ll need to be a strong team player. Growth marketing initiatives may be pure marketing-side activities or they may be collaborative efforts with other teams to drive acquisition / retention performance, so great collaboration skills are essential. And whilst this isn’t a marketing services support role to the broader org, where there are the opportunities to use your skills to help support and enable commercial and growth activities of other teams, then that’s part of the remit.

In addition to owning the growth marketing operation, strategy and performance / metrics, you’ll be the marketing owner of the Codeable website (working with the Product & Platform team, who have delivery responsibility), which you’ll use to support and enable your activities. You’ll also be the owner of the client lifecycle communication strategy and activity (including the client newsletter strategy and activity), where part of the 2021 plan will involve upgrading our email comms / marketing / engagement tools (which the Product & Platform team will lead on, but which you’ll be involved with).

Btw, we’re not anti paid marketing, but that’s not where we believe the focus needs to be at this point. So if you’re primarily a paid channel specialist then you’re not for us at this point.

Requirements
  • 5+ years of digital / performance / product / growth marketing experience
  • Entrepreneurial & experiment-oriented mindset
  • Highly numerate & performance-oriented
  • Ability to build and develop a growth marketing program & operation
  • Strong on the core traditional digital marketing / engagement competencies & with a strategic mindset about driving growth through the entire client lifecycle
  • Specific strengths with the core envisaged focus areas:
    • SEO, organic and content-based growth
    • Email-based growth activities
    • Landing page management & optimization
    • Lifecycle messaging & communication
  • Strong team player & collaborator, whilst being able to operate independently & lead initiatives
  • Very strong communicator (fluent spoken & written English), both through your work and with folk you work with
  • Experience working cross-functionally, including as part of a broader growth operation and with product operations
  • Strong attention to detail & precision in your work generally
  • Comfortable working in a distributed environment, with a high degree of personal autonomy & responsibility
  • Ready & able to lead our growth marketing activities, and act as the senior stakeholder for this area
Bonus points
  • Experience with WordPress & the WordPress ecosystem
  • Familiarity with professional services businesses
  • Familiarity with marketplace / community-driven businesses
How we work & what else we look for
  • We’re a fully distributed team, so we use a combination of Slack, internal blogs and online meetings to communicate & collaborate
  • Frequent & clear written communication is a critical part of how we operate
  • We expect you to have a strong self-driven work ethic; you need to be a self-starter who loves taking initiative & seeing things through to completion
  • We’re serious about our work & the Codeable mission, but we’ve got a sense of humour
  • We have 32 days of paid time-off a year
How to apply

If this sounds like an interesting opportunity for you, send us your resume and a summary on you, and provide answers to the following questions (fields for these are in the application flow; short answers are fine!):

  • Why are you the right person for the role and for Codeable, and why is this role of particular interest?
  • How do you think about growth marketing & what’s the formula for a successful growth marketing program and operations?
  • What’s your favorite growth channel & why?
  • How do you go about measuring your work?
  • What would your focus and priorities be in the first 100 days in the role, if you were to get it?

We’ll get back to all shortlisted candidates to schedule the next steps.

CLICK HERE TO APPLY

What our selection process looks like
  • All candidates go through an initial resume screening process
  • We’ll then invite all shortlisted ones for an online interview with us, so that we can get to know each other better
  • If we think we’re a good fit we’ll send you a trial task to get more of a feel for your work and how you think (nothing too onerous)
  • If the task goes well we’ll invite you to a 2nd interview, where we can review task output and you can walk us through it
  • There may be some other meet and greet with other team members; we’ll work that out at the time
  • We’ll make our decision after the second interview (and after any other meet and greets that happen
Equal Opportunity Statement

Codeable is an equal opportunity organization that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Codeable makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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Head of Growth Marketing (full-time contractor, North America or Europe)
Codeable