Copy Director

New York City, NY, United States Full Time
PowerToFly approved because…

PowerToFly and Casper have partnered on a number of in person events where we've seen the Casper team do what it takes to make more diverse hires. Last year Casper hosted a conversation with PowerToFly's Cofounder where we discussed how women can improve their workplaces. A few months ago, one of Casper's VP Engineering and Cofounder, Kyle Rush, brought the PowerToFly community together to discuss what his team is building - see the pics here.

Obviously our team at PowerToFly has a direct line to the Casper team and they've shown over and over again that they're not only responsive to feedback, but committed to the work needed to make a diverse and inclusive workplace a reality.

Looking for a job to get you out of bed?

Casper is seeking a Copy Director to lead the copywriting practice of our growing New-York-based in-house creative team. This person will report to the VP, Creative Director and partner closely with the Design Director. He/she will also manage a small but growing team of writers.

The primary responsibility for this role is to help shape the voice and narrative of the Casper brand - - spanning everything from anthemic advertising, seasonal campaigns and promotions, new product launches, retail and wholesale activations, and internal/employee programming. The candidate will rely on both internal resources as well as select, agency partners to accomplish this.

The ideal candidate will be highly conceptual with the experience to see the big picture, but also believe that great brand-building comes down to execution and details. So, rolling up one’s sleeves and staying closely involved with the work is critical, while also managing and empowering the team for their future growth and success.

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company, recently named by Consumer Reports as America’s #1 Rated Mattress Brand, is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, a dog mattress and bedroom furniture. The digital-native brand also now owns/operates over 20 retail stores across the US and Canada, with plans to significantly increase the fleet in 2019. It is also made available to consumers through wholesale partnerships including Target, Nordstrom and Hudson Bay, among others. Casper was named one of Fast Company's 50 Most Innovative Companies, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions. What hasn’t changed since inception is the brand’s mission of bringing better sleep to more people, and raising awareness of sleep as a critical part of health and happiness.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Grow, lead and inspire a copy team and guide their output. Promote continual creative improvement and actively contribute to a culture of creative excellence. Posses a hands-on approach to the work.

  • Work with VP/Creative Director and Design Director in setting the long term vision for the brand’s look/voice across all channels, and contribute to a full brand toolkit for all internal/external stakeholders to leverage.

  • Collaborate with marketing leads and other business stakeholders on design projects and marketing campaigns. Guide the project briefing and scoping to ensure a healthy balance of results and inspired creative work.

  • Lead and direct key projects and select initiatives

  • Help build a freelance network of creative partners, as needed

Our dream candidate has...

  • 10+ years experience at a creative agency or progressive consumer brand

  • 3+ years experience in a Senior Manager or Director level role

  • A strong, dynamic portfolio that showcases a large breadth of work from television to print to site to social to in-store.

  • A collaborative nature, aptitude for bringing people together, a strong work ethic, the ability to manage multiple projects at once, and well-honed communication/presentation skills.

  • Familiarity and passion for entrepreneurial and fast-paced work/creative environments

  • An approachable style, and hopefully, a great sense of humor!

Mission

We’re passionate about connecting highly skilled women with leading companies commited to diversity and inclusion

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