Posted a month ago by

Programmatic Director

New York City, NY, United States
Employment: Full Time Experience: Senior
About the Job:

Our ideal candidate will bring experience working for and selling into agency trading desks, and will bring insight on how our DSP and Agency partners operate i.e. setup, tools, strategy, and idiosyncrasies as well as the role of data in targeting audiences across devices. This is a great opportunity for someone with experience within the advertising and marketing technology space, who is interested in working for a company that’s innovating the programmatic channel.

Responsibilities Include:
  • Collaborate with executives in Business Development, Sales, Product, Marketing and Tech Ops to drive programmatic revenue through agency trading desks and DSPs
  • Manage, cultivate, and farm relationships with external constituents at channel partners to grow organic spend, upgrade integrations, respond to proposals, and present new business ideas
  • Monitor partner performance statistics, prepare and present materials on recommendations for improvement
  • Serve as an internal subject matter expert on programmatic buying
  • Advise internal publisher teams on yield and demand path optimization
  • Participate in the origination, diligence, closing, and on-boarding of new programmatic and data partners
Our Ideal Candidate:
  • At least 1 year of most recent experience within media trading or buy-side experience using a programmatic solution
  • Prefer 4+ years of digital media +/or programmatic sales experience
  • First person experience with ad technologies, such as: DSPs, SSPs, DMPs, measurement vendors (e.g. fraud, viewability, etc.) and data providers
  • Consultative selling skills with the ability to anticipate and overcome concerns by positioning value propositions in relation to client needs
  • Data-Driven individual with excellent organizational skills and the ability to manage multiple projects simultaneously
  • Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization
  • Bachelor’s degree or higher from an accredited university or college
About LiveIntent:

LiveIntent delivers people-based marketing programs that empower brands to be present wherever their most essential customers are paying attention, at every point in the customer journey, irrespective of channel, device, or platform. With the anonymized email address at the center of its platform, LiveIntent and its Identity Graph provides incremental reach to brands, in mobile inventory where brands are struggling to reach their customers beyond the Walled Gardens. LiveIntent is now one of the largest people-based marketing platforms in the world: reaching over 160MM logged-in people across the LiveIntent platform, 170mm across the web, and 100mm in app.

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