Zendesk is seeking an Expansion focused Campaign Manager to help fuel a phase of rapid growth for our company. This role is focused on creating and executing global end-to-end marketing campaigns to drive expansion business from existing Zendesk customers in our SMB segment. You will have a large influence on our company’s success and significant room for personal growth and career development. You will wear many hats - this is a role that requires hard and soft skills to be successful.
Drive expansion opportunity acquisition and pipeline generation within our SMB customer base.
Develop multi-channel (digital advertising, web, email, field & virtual events, etc.) customer expansion campaigns that meet business growth and revenue goals.
Create marketing programming that is sustainable and even useful for existing customers - we will only hit our goals by educating our customers and creating trust.
Collaborate with SMB sales teams on campaign implementation and follow up.
Partner with content team, brand team, web team, and performance marketing team to develop compelling content to support various marketing campaigns and align with buyer’s journey maps.
Own end-to-end management of global campaign execution, including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates.
Evaluate research, data, market conditions, competitive position and implement adjustments as needed.
Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization.
3+ years marketing experience within B2B tech. Saas prefered.
Experience owning end-to-end execution of demand generation campaigns: ideating, building, monitoring, optimizing, and maintaining campaigns.
Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change. You will not be working in a bubble! Good collaboration skills are vital.
Familiar with SMB segment and previous experience working closely with sales.
Comfortable within Salesforce.com especially in campaign and reporting objects.
Strong creative mind with the ability to ideate new campaign creatives and collaborate closely with our internal marketing teams.
A bias for action, results and delivery, with a high quality bar and attention to detail.
Quick learner with ability to thrive in an unstructured environment.
Strong analytical & organizational skills with keen attention to detail.
Positive attitude, team-oriented, energetic, and optimistic.
Experience with CRM and Marketing Automation systems
Previous B2B Customer Marketing experience
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.
Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.