SoundCloud Inc.
Jobs: 33
Headquarter: Germany

Director, Lifecycle Marketing

New York, New York, United States
SoundCloud is a next-generation music entertainment company, powered by an ecosystem of artists, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, the future of music is SoundCloud.

SoundCloud is looking for a Director of CRM & Subscription Marketing, who will be responsible for helping lead the lifecycle marketing strategy for SoundCloud’s listener and creator audiences.  In this strategic role as part of the Growth Marketing leadership team, you will develop and execute programs to engage with our audience through every phase of their lifecycle with the SoundCloud suite of products.

The ideal candidate will be a self-motivated, organized, detail-oriented, highly experienced digital marketer with a passion for executing on business objectives, strategy and planning for a successful multi-channel customer experience.  Excellent interpersonal and communication skills and a passion for music are essential.


  • Direct the CRM & Subscription Marketing team and align support cross functionally to lead the design and execute growth marketing campaigns focused on increasing audience engagement, retention, and growing our subscription businesses
  • Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviors
  • Own the marketing execution for email, push, and on-platform communications with an in-depth understanding of each channel’s technical capabilities
  • Continuously optimize performance through agile A/B testing and work with partners to deliver results and extract maximum ROI/LTV including identifying opportunities for automation
  • Work with product, marketing and analytics peers to define key objectives and develop and continually optimize customer segmentation and the corresponding marketing strategy
  • Innovate and partner with the product team on how we connect with our customers and delight them at every touchpoint with personalization and tailored flows
  • Build a high performing lifecycle marketing team and mobilize them to execute on your vision while supporting them achieve their professional development goals
  • Manage relationships with CRM vendors


  • 10+ years of CRM/digital marketing experience 
  • Analytical thinker with in-depth of knowledge of campaign tracking and financial analysis 
  • Deep experience in building & executing marketing strategy utilizing data-driven insights, market trends and competitive analysis  
  • Proven ability to nurture customer relationships, reduce churn, and improve engagement and monetization with 1:1 communication
  • Success in building and/or running loyalty, membership, or subscription programs
  • Understanding of data privacy and governance policies
  • Experience managing high performing teams and cross-functional collaboration through change and transformation
  • Confident, detail-oriented leader who can prioritize, delegate, and drive to action 
  • Exceptional verbal and written clear communication skills with the ability to synthesize plans and strategies into topline briefs/slides
  • 3+ years of people management experience, with empathy to mentor and lead direct reports.
  • Strong data driven mentality and deeply familiar with tools to support retention and CRM efforts such as Google Analytics, Email Creation/HTML, Mixpanel, Email and Push Platforms such as Klaviyo, Braze, LeanPlum, etc,.


  • SoundCloud listener or creator
  • MBA in Marketing or Communications
  • Industry experience in music, entertainment, gaming or related fields International marketing experience

About us:

  • We’re international! We operate in the US, Berlin and London and all of our communication is in English.
  • We have a flexible, friendly, and inclusive office environment.
  • Our environment is a learning one, with specific focus on development, including a professional development allowance.
  • You can contribute to our Engineering Blog.


  • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
  • Full Benefits - Variety of options to choose from, some as much as 100% coverage of health, dental and vision 
  • Employee Stock Ownership Plan
  • Robust & evolving 401k Program
  • Professional development allowance
  • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization. With this foundation, we aim to build a social platform and global community for everyone to create, discover, and share sounds. We acknowledge the challenges in our industry and strive to develop an inclusive culture where individual contributions are valued. We are dedicated to creating an inclusive environment for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. 

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group (groups focused on people of color, LGBTQIA+ folks, and women). You may also participate in inclusive workshops, contribute to our Cultural Moments series, vote on organizations for the SoundCloud Community fund’s support, and more!

We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team
Director, Lifecycle Marketing
SoundCloud Inc.