Director of Hospital Marketing and Digital Solutions – Asia

Main Location
Sunnyvale, CA, United States
Jobs

At Intuitive, we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. Our mission is our guiding force; our culture is the DNA that makes us unique.  

As a pioneer in robotic-assisted surgery (RAS), we have been expanding our innovations through technology to help make a difference in the world. For 25 years, human ingenuity has guided our journey to help solve some of healthcare’s complex challenges. 

We believe a great idea can come from anywhere—inclusion and mutual respect are vital to our culture. We value character grounded in integrity, a strong capacity to learn, the energy to get things done, and diverse experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and strive to achieve their highest potential.  

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s help to advance the world of minimally invasive care.

Primary Function of Position:

This role will define, build, and execute strategy and tactics targeting Asia hospital and care team leaders. The objective will be to develop the market towards multi-system installations and digital/data products integration into the existing hospital accounts. This role will focus on understanding Asian hospital executives’ objectives, motivations, and concerns with respect to surgical programs, and will align Intuitive’ s ecosystem of products, training, and services to match their needs. This role will aim to advance the understanding and belief of Hospital leaders and garnering their commitment to establish/expand their da Vinci programs by adding more systems, more specialties and integrating Intuitive’ s digital and data ecosystem products. This role will require close collaboration and alignment with Asia country GMs, sales, and marketing leaders as well as corporate enabling functions.

Roles and Responsibilities:

  • Perform segmentation of Asian hospital systems (focused on Japan, China, Korea, Taiwan, and India) by various dimensions such as hospital type, size, and location, service breadth and digital infrastructure.
  • Seek to understand the objectives, motivations, and concerns of hospital leaders in Asia across key segments (including the impact of Covid). Build persona maps of key hospital and care team leaders across Asia.
  • Collaborate with corporate hospital marketing team to develop Asia specific messages and value communication assets intended for different hospital leader personas to increase their dV ecosystem appreciation and adoption.
  • Collaborate with country marketing and sales teams in scalable execution of regional and local tactics including Hospital Executive KOL development, reference stories and hospital executive events via in-person and digital channels.
  • Coordinate Corporate Hospital Marketing, Asia MACA, GAVE, Clinical Affairs, Regulatory, Legal and Public Affairs teams in exploration, definition, creation and dissemination of analytics and databased stories (ex: QTI, CHA, BAM) for hospital and care team leaders.
  • Collaborate with select sales leaders in Asia to engage top 10% Tier 1 accounts in Japan, China, and Korea for the purposes of discovery, development and implementation activities to increase the adoption of Intuitive digital solutions through targeting, customer support, and continuous consultation. Digital Solutions include MIA(My Intuitive App), CMM(Clinical Media Management), ITP(Intuitive Telepresence), OR Block Optimizer and other future digital capabilities.
  • Triage digital solutions implementation responsibilities between the internal corporate and commercial sales and marketing teams
  • In partnership with select clinical and capital sales directors in Asia, build messages and solutions against competitive challenges to distinguish Intuitive and da Vinci brand value from competitors.
  • Engage third party channels to spread Intuitive and dV brand and value messages to hospital audiences.
  • Capture voice-of-customer (VOC) from Asia hospital leaders and stay abreast of hospital industry and digital healthcare trends in Asia. Communicate this VOC and hospital trends to Corporate teams to shape up future Asia product, education, service or data analytics offerings within dV ecosystem

Requirements:

  • Minimum Bachelor’s degree in life science or business discipline.  MS, MBA, or higher degrees preferred.
  • Minimum of 15 years of marketing and/or business management experience in a therapeutic medical device, surgical or pharma company is required.  
  • A minimum of 3 years’ experience working with hospital executives, administrators and decision support functions within hospitals and health systems is required. Experience in digital infrastructure integration into health systems is a plus
  • Strong record of accomplishment of collaborating within a highly matrixed organization where business partners span commercial and operations functions in different countries.
  • Proven advocacy ability to effectively position and message products or services internally and externally.
  • Demonstrated ability for strategic and creative thinking in planning, execution and overcoming barriers to differentiate against competitors and alternative procedures.
  • Strong presence and engagement of others demonstrating sound reasoning and concise communication as a storyteller.
  • Proven record of accomplishment of execution against quarterly and annual plans and demonstrating success in driving customer awareness and adoption. A self-starter.
  • Ability to travel up to 50% within Asia and to/from US

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.  

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.  

Shift : Shift 1 - Day

Travel : Yes, 50 % of the Time

Mission
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Director of Hospital Marketing and Digital Solutions – Asia
Intuitive