Zendesk is looking for a Senior Product Marketing Manager, based in San Francisco. Your role will be to help position and market our core product, Zendesk Support, to prospects in SMB and midmarket/Enterprise segments. Reporting to the Director of Product Marketing, this role will develop product messaging, lead product launches, and work with our sales and marketing teams to activate our brand and promote the Support product across multiple channels.
Develop product positioning that differentiates Zendesk Support by understanding customer needs, product roadmap, market trends, and competitive forces
Proactively identify opportunities for Zendesk Support to more successfully reach, and win, prospects within existing and new target segments.
Design goal-driven marketing plans for particular audience segments across owned, paid, and earned media channels - supported by a rationale for why, when, and how each channel should be used
Create messaging that fits the audience mindset/needs and maximizes the strengths of each channel or communication experience (e.g. website, in-product messaging, on-boarding, blog, emails, field, etc.)
Plan and execute product/feature launches across cross-functional teams (spanning Product, Marketing, Support, Service, Sales) and related sales enablement
Work with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and mitigate product gaps
Collaborate with Sales to understand & support ongoing enablement, and maximize impact of messaging for the midmarket and enterprise audience
Enthusiasm and empathy for genuinely improving how businesses serve and engage people
Articulate and very skilled at telling a written or visual story in a simple straightforward way
Can quickly synthesize data, trends and customer insights into a ‘position’ and craft messaging that connects with both internal stakeholders and customers
Decisive, Agile, and Iterative; easily able to shift gears between thinking and doing.
Has demonstrated an ability to dive into a product and become a champion
Can effectively balance quantitative evidence and qualitative factors to quickly test and learn (avoiding analysis paralysis)
Can start multiple initiatives at the same time and energetically pursue them to show continued iterative progress
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.
Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.