Product Marketing Manager

Full Time Mid-Level, Senior Posted a month ago
Main Location
Chicago, IL, United States

Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a technology company committed to fairness in the workplace. Fueled by 2020 investments of $24M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

Join our Marketing Team!

About the Role

The product marketing manager will be responsible for informing how to position, sell, package, and scale new and existing products. The position reports into the Director of Product Marketing.


  • Execute the nuts and bolts of product marketing, including industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition and go-to-market initiatives.
  • Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales.
  • Develop go-to-market strategies and collaborate with customer success, product development, and sales on execution of launch plans for these new solutions.
  • Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions.
  • Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts.
  • Develop innovative and professional materials to support Sales in selling solutions, pitch decks, sell sheets, videos, blog posts, etc. and drive internal training presentations for sales and customer success.
  • Facilitate sales enablement, including generation of sales collateral and product marketing materials, producing webinars, advertising and public relations campaigns, taking the product to tradeshows and securing coverage by relevant industry analysts.
Equal Opportunity Statement

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness.

At Syndio, you’ll receive a competitive salary, bonuses, equity, and many more benefits! As part of our commitment to fair pay, we’ll never ask your salary history. We’ll share the salary range for this position with you during our first conversation.

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.

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Product Marketing Manager