Growth Marketing Engineer - Equinix Metal

Equinix is the world’s digital infrastructure company, operating 210 data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. With Equinix Metal, customers can rapidly deploy automated single-tenant infrastructure and interact with 1,800+ networks and 2,900+ cloud and service providers. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed. 

At Equinix, we help the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our culture is based on collaboration and the growth and development of our teams.

We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills, and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary: As an experienced Growth Marketer, you’ll join our fast-moving Digital Marketing Team and focus on accelerating our customers as they move from awareness and research to adoption, growth, loyalty, and advocacy. You’ll partner  with colleagues working on outreach, SEO, social, demand gen and advertising to accelerate the users they attract from first touch onwards. This is a fantastic opportunity to help build a bottoms-up growth strategy at a category leading, successful B2B tech company. Your work creating a scalable marketing infrastructure that fuels product-led growth at Equinix Metal will be a critical driver for our company’s next chapter.

Responsibilities

  • In order to succeed in this role you’ll pair an obsession with marketing tech (tools!) and analytics with an equal passion for customer growth (revenue!).

  • Use creative problem solving skills to look critically at the entire customer journey and find areas of opportunity — from proactive chats and nurture campaigns, to error messages in the product and the content of our monthly invoices.

  • Run A/B tests and cohort analyses, helping us inform our marketing, business and product decisions with data.

  • This is a role that touches a lot of areas.  As such you’ll work with a cross-functional group that includes demand gen, web design, brand experience, product marketing, developer relations, customer success, sales, engineering and product.

  • Defining an A/B testing framework or refining integrations with Clearbit, Intercom, Segment, Salesforce, Hull and other key marketing infrastructure.

  • Partner with the UX team to refine our signup and onboarding experience, helping to drive more valuable conversations and accelerate adoption.

Qualifications

  • The ideal candidate will be a digital marketing expert with a revenue-first mindset and a track record that includes both B2B and B2C experience. 

  • Strong technical capabilities are a must, and a background (or strong interest) in cloud computing will go a long way to helping you understand our ideal users.

  • We need a driven technical marketer who enjoys integrating systems, leveraging data, and accelerating revenue.

  • The ideal candidate has a software-first mindset, loves solving problems, and doesn’t shy away from a challenge.

  • We expect that you’re super comfortable leveraging tools like Google Analytics, Heap, Hotjar, Fullstory, Clearbit, Intercom, Salesforce and others to look for patterns that can accelerate and optimize the customer journey.

  • Experience in analytics and using data to develop storytelling, cohort analysis, full funnel analysis, reporting.

  • Curiosity is a huge plus. We’re looking for a candidate that thrives in taking advantage of new approaches, tools and channels to drive results.

  • Finally, a background that includes relevant customer facing experience (sales, customer success, solutions engineering) would be a really valuable foundation for this role.

  • Experience with cloud consumption models and a background in the cloud computing space preferred.

  • Experience in a fast-growing SaaS company that focused on product-led growth preferred.

  • Experience with AWS Redshift or Google BigQuery and data visualization tools like Tableau preferred.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

Mission
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Growth Marketing Engineer - Equinix Metal