Senior, Lead Posted 7 days ago

Condé Nast is a global media company headquartered in New York and London, producing premium content across digital, social, video, print, audio, and experiences. With more than 38 brands across 32 territories, our global enterprise reaches 1 billion consumers in 26 languages. The company’s portfolio includes many of the world’s most respected and influential media properties, including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, and Wired, among others. In addition to these brands, we operate Condé Nast Entertainment, an award-winning video, and audio studio and distribution network.

The Ad Product Marketing team is responsible for understanding the complexities of Condé Nast’s ad product portfolio and translating that into actionable tools to facilitate marketplace conversations. This includes developing marketing materials and promoting our solutions across Web, Native, Video, Audio, Commerce, Social, Programmatic, and Data for the U.S. and global advertising marketplace. This team is a specialty vertical within the broader Sales Marketing organization and is also functionally embedded within Condé Nast’s Enterprise Innovation Team (the team within the revenue organization that is responsible for ad product management).

This role is responsible for leading the Ad Product Marketing function, serving as a senior collaborator and partner to the team responsible for management of ad products aligned to our commercial strategy, and a coach/mentor to a Product Marketing Manager.

We are looking for someone with equal parts experience and passion for advertising technology, product marketing and storytelling. Responsible for actionable materials that bring our solutions to life with the right complexity and sophistication, translated into layman's terms to empower and enable our sellers to drive purchase consideration among agency and marketing executives.

This role is ideal for someone who loves digging into the technical complexities of the digital product ecosystem, and enjoys working with smart, passionate people within a sales organization that is fast-paced and rapidly changing.

Responsibilities include:

  • Becoming an expert in all of the Condé Nast ad products to translate the technical aspects of functionality into best-in-class marketing materials that deliver our unique sales proposition in layman's terms.
  • Acting as a strategic partner to product management, offering proactive ideas to messaging challenges and tactical solutions for communicating our products’ value to the market to drive incremental advertising revenue.
  • Sitting side-by-side with product management in conversations with vendors, monetization, and planning teams in order to understand technical complexities in real time.
  • Connecting the dots between operational and product complexities, and the Condé Nast unique selling proposition to create a go to market product rollout that not only tells a compelling narrative but is approved operationally to work seamlessly from pre-sales through to post-sale execution.
  • Increasing our product speed to market by synchronizing material roll-out seamlessly with product launch and always being in lock step with the product management team’s build.
  • Developing marketing materials including, but not limited to, product descriptions, branding and naming guidelines, elevator pitches, presentations, sell-sheet, talking points, FAQs, case studies, and collaborating with product management on internal training materials.
  • Taking an active role in the global product rollout market-by-market as we migrate to a single enterprise-wide technology platform for our entire global footprint of owned and operated sites. Providing the sales team with global consistency in ad formats, placements, measurement, native and branded capabilities.
  • Creating internal communication and external marketing plans for new products.
  • Collaborating with the sales marketing team on product focused content for the B2B website.
  • Collaborating with both technical designers to facilitate product demos and graphic designers on high-profile external projects. (Candidates must be self-sufficient in building day-to-day external facing materials and mocks using Google Slides and other design software.)
  • Working with the research team to develop performance benchmarks to prove the value of our products and integrating that information into our sales pitch.
  • Acting as the day-to-day product expert for other Condé Nast marketers.
  • Building product sections of larger general presentations produced by sales marketing.Crafting responses to product questions for agency and client requests.
  • Additional sales marketing duties as needed/assigned; we are a fast-growing company, so be ready to pitch in wherever needed.

Essential Skills and Requirements

  • 10+ years of experience, including both advertising technology and product marketing, preferably in Media.
  • Strong understanding of the overall digital advertising ecosystem and emerging technologies with ad product knowledge across the following platforms with a deep expertise in a minimum of two:
    • Data
    • Social
    • Web and Native
    • Programmatic
    • Video
    • Audio
    • Commerce
  • Understanding how to translate technical complexities both visually and in written word, to engage non-technical target audiences.
  • Having complex knowledge of the way the pieces fit together, to create a sales narrative tied to operational realities.
  • Excellent sales marketing skills from presentation creation to copywriting.
  • Demonstrated success in creating innovative and user-friendly, customer-facing features and communicating these through decks, wireframes, and mockups.
  • Superb project management skills to manage multiple projects and cross-functional stakeholders and independently drive outcomes.
  • Top-notch presentation and communication skills to be able to convey complex technical capabilities in an easily understandable way.
  • Ability to work collaboratively in a highly matrixed organization and thrive in a fast-moving, and at times, ambiguous environment.
Mission
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Executive Director, Ad Product Marketing