Posted 4 days ago
About the Role

We are looking for a skilled and experienced Lifecycle CRM leader who can scale our earner CRM programs to the next level! In this role, you will lead a group of CRM Lifecycle Marketers with the goal of increasing revenue from our core earner segments.

What You'll Do
  • Lead & develop a team of highly effective lifecycle marketers to launch and optimize lifecycle programs that increase engagement with our earner base.
  • Advocate for lifecycle marketing priorities with metrics, design and product teams; define data requirements and induct behavioral data into the marketing automation solutions.
  • Build structures, process, and guidance for working with marketing, creative, metrics/data science and operation teams.
  • Partner with the product management and engineering team in the continuous improvement of Uber's CRM technology, tools and processes. Support product definition and development of portfolio of tools to deliver short term business impact and scalable long term high impact marketing programs.
  • Work closely with Analytics/Data Science on measurement frameworks, test design, planning, and analysis.
  • Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools.
  • Work closely with internal stakeholders to build best in class CRM marketing campaigns.
  • Lead a team of high performing CRM professionals to drive operational excellence and business impact.
Basic Qualifications
  • Bachelor's degree
  • 10+ years of CRM marketing experience in a fast-paced, high-growth environment with a history of effectively leading teams of experienced marketers, serving multiple regions.
Preferred Qualifications
  • 5 years of experience motivating and leading a team of CRM professionals to deliver top quality campaigns that deliver lift to key business metrics.
  • Experience managing multiple high level stakeholders in order to remove structural roadblocks in implementing a centralized CRM strategy.
  • Familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale.
  • Technical understanding of marketing and analytics technologies.
  • A strong marketing vision with the ability to incorporate high level marketing strategies into each and every marketing touchpoint.
  • Experience running both rapid and incrementality tests.
Mission
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Head of Global Lifecycle, Earner CRM