Posted 4 hours ago
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The team working on Facebook Reality Labs Emerging Products and technologies at Facebook are on a mission to build the next computing platform centered around people. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission.

This person will be responsible for influencing product development and leading go-to-market strategy as part of the Product Marketing Team and a cross-functional team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

  • Bring a strong point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
  • Define product positioning, naming, audience definition and sizing for a portfolio of products and technologies
  • Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
  • Partner closely with product teams to define the strategy, roadmap and success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
  • Lead the definition and development of the go-to-market strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
  • Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through EOL. Be the one point of contact for communicating GTM updates and reviews with cross functional leadership
  • Partner with the marketing team on development of marketing programs and strategies that tap into consumer insights
  • Design tests, measure impact and learn through a results-driven mindset with cross-functional teams (CRM, Performance Marketing, Growth, Social)
  • Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products

  • 10+ years experience with inbound and outbound product marketing for consumer tech hardware and/or software for hardware products
  • Combination of strategic product marketing experience and hands-on tactical execution
  • Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Experience delivering product launch results with internal and external partners including Production, Brand, Sales and PR

  • Marketing experience in consumer hardware, software products and electronics
  • Experience and/or domain knowledge in AR, smart home, wearable devices, mobile devices, and/or hardware/software platforms
  • BA/BS degree in marketing, business, product development, or related field
  • MBA degree

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
We're connecting diverse talent to big career moves. Meeting people who boost your career is hard - yet networking is key to growth and economic empowerment. We’re here to support you - within your current workplace or somewhere new. Upskill, join daily virtual events, apply to roles (it’s free!).
Are you hiring? Join our platform for diversifiying your team
Product Marketing Manager, Facebook Reality Labs Hardware