Equinix
Jobs: 567
Headquarter: Redwood City, CA, United States

Global Marketing Strategy & Operations, Manager

Posted 9 days ago
Global Marketing Strategy & Operations, Manager

Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed. 

 

We are a fast-growing global company with 71+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.    

This position is responsible for optimizing marketing performance management, related systems and tracking capabilities, enabling insights and reporting aligned to our Equinix Strategy. You will play a critical role in developing and optimizing our strategy for account-based marketing systems and techniques.

Responsibilities

  • Works to achieve global and regional alignment to corporate strategy on performance management, marketing technology and process improvements

  •  Contributes to a nimble and data driven decision making culture developing and refining regular reporting and diagnostic analytics to refine and improve marketing performance

  • Guides stakeholders and colleagues, leveraging marketing automation capabilities, in carrying out continual marketing performance improvement cycles

Lead Generation Strategy and Lead Management

  • Provides insights on lead management performance and outline areas for improvement based on diagnostics.  Monitor and regularly report key trends, data and insights to relevant stakeholders

  • Leverages and share best practices to improve lead performance

  • Streamlines marketing and sales alignment on handoffs and related SLAs to improve overall lead management performance

Engagement Analytics and Insights

  • Monitors and analyzes marketing reports and dashboards to optimize lead flow process and revenue impact, support the lead lifecycle for Americas

  • Tracks key metrics, identify and communicate trends

  • Proactively identifies gaps and opportunities, share insights across region based upon analysis of data

Marketing Technology and Processes

  • Is the global CRM (Marketo+) technical subject matter expert, driving and accelerating prospect and customer marketing initiatives by overseeing the execution of Equinix’s automation and technology processes

  • Utilizes understanding of integrated marketing technologies to automate, optimize and streamline workflows and processes as they mature over time

  • Manages global vendor and production agencies to support effective delivery of campaign services among consuming stakeholder groups (global/regional/field marketing, ODT/sales)

Email Nurture Architecture Strategy

  • Oversees the definition and instrumentation of email campaigns, nurture programs and flows

  • Communicates and implements best practices from a lead funnel management perspective

Database Management

  • Manages strategy to grow size of and quality of marketing contact data (prospect and customer) to enable effective customer segmentation and profiling aligned to go-to-market objectives

  • Monitors and reports on contact database health while managing database to meet global goals

Qualifications

  • 7+ years’ experience in B2B tech marketing, marketing operations, or demand generation

  • Hands-on experience with CRM systems, strategy and SFDC integration

  • Hands-on Marketo experience in an advanced/admin capacity (lead scoring, customer lifecycle, CRM integration, lead nurturing, data normalization, 3rd party integration)

  • Strong understanding of marketing campaign reporting, diagnostic analytics, troubleshooting and campaign optimization

  • Experience organizing, analyzing and reporting on data from across multiple systems.  Analytical skills to effectively understand and optimize performance. 

  • Strong understanding of database health and database management best practices

  • Comfortable educating others, sharing information, and enabling teams to be more effective in their roles

  • Demonstrated project management experience

  • Ability to proactively think/act strategically

  • Ability to work as an individual contributor or with multiple stakeholders to meet goals 

  • Excellent communication, collaboration and relationship building skills across key partners and stakeholders.  Ability to drive consensus in a matrixed organizational structure

  • BA or BS degree or equivalent experience

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability. 

 

Mission
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Global Marketing Strategy & Operations, Manager
Equinix