VP, Creative Director

Newark, NJ, United States Posted 11 days ago
PowerToFly approved because…

We believe the spoken word has the power to change people’s lives. Audible has reinvented a media category, becoming a powerhouse of creative and original content. We create sensational entertainment experiences that absorb the listener and enhance the character and quality of daily life. Because nothing can inspire, provoke and challenge like a gripping story – and this could be the beginning of your Audible story.

Reporting to the SVP, Content Marketing & Merchandising, the VP, Creative Director will be responsible for driving the creative marketing strategy for high priority content releases (Audible Originals/Exclusives) and overseeing the creative asset development and production for all campaigns promoting these releases. Further, the VP, Creative Director will work with the editorial team to develop ongoing content promotions across email, social media, and owned Audible surfaces (web and mobile sites).


For Marquee releases, the VP, Creative Director will help drive title branding (such as creative positioning, key art, photography, illustration, and any other program brand systems, as needed), as well as collaborate with key business partners on creative marketing solutions which best reach and engage target audiences.

ABOUT YOU
· You believe strategic thinking is core to great communications.
· You are a designer or copywriter at heart but you also have an understanding of the feasibility of your vision on the backend, and how to lead a team to create distinguished campaigns with a full suite of assets.
· You believe that quality is better than quantity and seek excellence and perfection in everything you do.
· You have led the development of engaging and cohesive campaigns, across a variety of platforms and formats
· You create success and you do it quickly.
· You embrace the power of teamwork.
· You show that actions speak louder than words, and lead by example.
KEY RESPONSIBILITIES
· Collaborate productively with business partners to develop compelling creative strategies, which:
· Perfectly communicate the unique proposition of each piece of content
· Identify core consumer insights, human truths, and native behaviors to leverage in order to attract, compel, and convert the target audience
· Highlight unique talents or POV of talent involved (writers and narrators)
· Define communications plans which effectively and innovatively utilize paid, owned, and earned channels, as appropriate, to reach and convert target audiences
· Leverage data, if available, to inform creative strategies and design decisions
· Elevate the Audible Brand
· Lead the execution of said plans, ensuring:
· Delivery of high quality assets, on time and on budget
· Efficient use of owned resources (dedicated team members) and external parties (agencies, production companies)
· Motivated, happy team who feel challenged and appreciated
· Positive and productive collaboration with other functions (Content, UX, Marquee Marketing, PR, Editorial, Product, etc.)
· Lead and develop a highly functioning team, including
· Establishing clear processes for efficient workflow and communications
· Attracting, recruiting/retaining and growing talent
· Driving ongoing optimization of team and skill sets
· Developing a culture of inspiration and motivation
· Succession planning
· Core success factors:
· Proven ability to increase member consumption of priority releases (Marquee, Originals, as well as utilize priority releases to attract new prospects to Audible, drive interest/enthusiasm and ultimately new trials, and strengthen enthusiasm among current members.
· Breakthrough campaigns which generate buzz / PR and attract attention to Audible
· Happy, motivated, high-functioning team
· Strong, positive relationships across the company and globe

BASIC QUALIFICATIONS

· An authentic, mature, flexible leader, who advocates for his/her strategies, team, and colleagues
· A clear understanding of design-centered processes as well as proven methodologies for identifying and solving problems
· Stunning portfolio full of a wide range of visual styles.
· Dedicated and strong attention to detail.
· Clear, concise, and transparent communication style.
· Passion for storytelling
· Experience working on one or more highly-trafficked websites/mobile websites/native application

PREFERRED QUALIFICATIONS

· Background in creative design and brand marketing, preferably in media/entertainment
· B.S. required in design related discipline
· Agency and client side experiences
· 15+ years professional experience

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