Posted a month ago by

Email Marketing Specialist (Part-time)

New York City, NY, United States
Employment: Full Time

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 full- and part-time alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

General Assembly HQ in New York is looking for a performance-driven email marketing specialist. In a part-time capacity, this person will support the company’s largest revenue-driving marketing channel as we grow our consumer business into new markets and deepen relationships with our subscribers. This person will report to our Senior Manager of Email & CRM Marketing.

This is a great opportunity for someone looking to get deeper into email and relationship marketing in an innovative, fast-paced tech environment.

This person would be needed for about 3 days a week during work hours (evenings and weekends are not preferred). 

Responsibilities

  • Lead email operations for our new Toronto market to drive growth of leads and workshop ticket sales
  • Monitor data and manage reporting on response rates and key email health metrics
  • Identify and execute opportunities for A/B testing
  • Where possible, support our weekly email workflow and strategy in other markets by:
    • Assisting in managing the global email calendar and fielding requests from local markets
    • Providing QA/proofing support
    • Assisting in the creation of automated lifecycle flows that support the onboarding of new subscribers; reengagement of lapsed subscribers; enrolled students; and alumni
    • Contributing to and developing new content ideas for our emails
  • This position will work approximately 20 hours/week from our New York office.


Required Qualifications

  • 2 years of email marketing experience
  • Experience editing email HTML
  • Experience working with an email service provider (Mailchimp and Sailthru is a big plus, but not required)
  • Familiarity with creating marketing automation flows and user experiences
  • Proficiency in MS Excel
  • Exceptional attention to detail
  • Strong verbal and written communication skills
  • Ability to multitask and thrive in a fast-paced, deadline-driven environment
  • Have an eye for quality email copy and design

 

Preferred Qualifications

  • You love the thought of wearing both creative and analytical hats in your work
  • You enjoy rolling up your sleeves to diagnose issues and problem-solve
  • You enjoy the thought of telling a story with data
  • You thrive on collaborating closely with others
  • Experience running and scheduling A/B test campaigns
  • Experience with Trello or other project management/workflow tools




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