Remote
Full Time Junior, Mid-Level Posted 18 days ago

PowerToFly, the fastest growing platform, and community connecting diverse talent in tech with companies that value diversity, equity, and inclusion, is looking for an Associate Digital Marketer who’s ready to showcase their unique skill set and make their mark on the hiring industry (and essentially the world).

We’re looking for someone with a strong understanding of digital marketing and paid advertising to help us generate a growing pipeline of qualified leads for both our sales and customer success teams.

This person should be extremely data-driven, detail-oriented, and have the ability to analyze paid media campaigns to develop, execute, test, and report on paid media strategies. This person will report to our Growth Lead but will interface heavily with our entire marketing team.

Ideally, this position will start as a part-time/ freelance role and transition to a full-time position over time.

This person should be able to:

  • Manage PPC campaigns across various social media ad platforms (Google, LinkedIn, Facebook, TikTok, Reddit, Pinterest, etc.).
  • Lead a paid B2B marketing strategy, with a solid track record of scaling lead generation programs.
  • Implement, monitor, and optimize paid ad campaigns to the Growth Lead and larger marketing organization while successfully interpreting campaign data and metrics.
  • Create new paid ad campaigns and audiences on innovative platforms, according to the company's needs, events calendar, and/or goals.
  • Stay up to date with search trends, constantly research and test new keywords, and be ready to change when results aren’t as expected.
  • Manage the paid media budget.
  • Write and edit web, banner, and email copy in grammatically correct English. No typo is too small.
  • Effectively use tools such as Google Analytics, Data Studio, Excel, Asana, or HubSpot is a plus.
  • Manage multiple projects at the same time in a fast-paced, rapidly changing work environment.
Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team
Associate Digital Marketer