New York, NY
Posted a month ago

About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

Who we are looking for:

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.


As the Social Media Specialist, you will be a part of the team behind TpT’s social media channels that reach millions of educators each month. We’re looking for a Social Media Specialist who wants to help TpT grow our brand by producing inspirational content for our community of educators across the globe. Part strategist, part project manager, and part creator, you’ll work closely with our Brand and Content Team and our Design Team to develop and execute an engaging and measurable social media strategy that supports brand and company objectives. We’re seeking an entrepreneurially-minded content creator that wants to build and foster a community with the content they produce and share. 


  • Assist in managing day-to-day operations of TpT’s Facebook, Instagram, Pinterest, LinkedIn, and Twitter channels including posting content daily and responding to select comments. 
  • Spark genuine, real-time interactions with current and prospective fans/followers. This means creating timely and relevant content that gets people talking, and staying on top of the trends and topics that matter to the TpT community.
  • Contribute to company-wide marketing campaigns as a social media channel owner, while keeping overall content and social strategy in mind.
  • Continually test posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences.
  • Contribute to the social media calendar and participate in monthly editorial review meetings.
  • Analyze performance data to generate insights that refine and improve TpT’s approach to social media. 
  • Create social listening reports to ensure internal teams are updated on brand conversation.
  • Monitor and report on channel performance at monthly channel review meetings.
  • Research and surface new strategies that strengthen the performance of existing social media channels
  • Select high-quality user-generated content to share, and manage any necessary permissions.
  • Experience with rapid-response community management
  • Post on weekends and cover live events (infrequently but as needed)


  • BA/BS degree
  • You bring 2-4 years of experience managing social media for a consumer-facing business
  • You’re passionate about social media and bring a deep understanding of Facebook, Instagram, Pinterest, YouTube, TikTok, and Twitter.
  • You use your strong writing skills and good eye for design to consistently create on-brand, engaging assets.
  • You’re impact oriented and a strategic thinker who establishes clear expectations and continuously measures performance.
  • You’re able to work independently, multitask, and prioritize effectively in a fast-paced startup environment.
  • You’re proficient in marketing data and analytics. You’re constantly seeking ways to better understand the impact of your work.
  • Excellent end to end project management/execution and relationship skills
  • You show impeccable attention to detail (copy-editing experience a plus!) and excellent judgment.

Extra Credit:

  • Strong understanding of the education industry and teachers

Benefits & Perks:

At TpT, we believe the positive experience of employees is essential to growth, both individually and collectively. To achieve our mission of ‘Empowering Educators to Teach at Their Best,’ we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are “We Learn and Grow Together” and “We Enjoy the Journey.” We’ve committed to these values and to our employees through investing in added benefits and perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors 
  • Generous PTO and Wellness Days
  • 5 Week “Recharge Leave” after 5 Years, to refresh and celebrate the impact you’ve had at TpT
  • Generous Parental Leave (for new parents) for time to adjust to parenthood, plus additional six weeks for the birth parent
  • Onsite Mother’s Room
  • ‘Employee Resource Groups’ (ERGs) to promote employee inclusivity and belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate and learn from each other
  • ‘Professional Development’ Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ( to make the need for an accommodation known.

Finally, if you’re a California resident, California law requires that we provide you notice about the collection and use of your personal information. We encourage you to read it carefully. You can find our full notice here.

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Social Media Specialist