New York, NY
Posted a month ago

About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

Who we are looking for:

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role:

Teachers Pay Teachers is looking for a content marketer and writer to join our Brand & Content team (a part of our Marketing & Communications Team) and support our growing TPT School Access subscription, a solution for schools and districts that gives teachers access to a catalog of millions of high-quality, educator-created learning materials. The ideal candidate for this role is a highly productive and creative writer who iterates quickly and drives results. In this role you’ll play a central role in shaping and writing critical touch points with educators, particularly with school administrators, across a variety of channels. You’ll be a creative partner to many teams across the organization -- including sales, growth marketing, design, and product teams -- who are all working to make the expertise and wisdom of all the teachers in the world available to anyone, anywhere, at any time.

Responsibilities:

  • Write on a wide variety of topics for multiple channels and in multiple formats (email, case studies, white papers, brochures, one-sheeters, website, blog, social media, banners,, etc.) while maintaining strong brand voice.
  • Collaborate with sales and cross-functional marketing teammates to brainstorm and execute on content strategies that deepen engagement with our school and district audiences.
  • Partner with product and marketing teams to write customer-focused copy in service of new product launches and growth strategies, including UX copy, email communications, and web copy, that excites, inspires, and compels adoption.
  • Research industry styles, standards, and approaches to content that is innovative, original, or data-driven to educate and energize our talented group of writers and marketers.
  • Study user research and performance data and hone your copy accordingly.

Requirements:

  • Strong command of various writing styles across mediums including both digital and print
  • Ability to translate ideas into jargon-free, thoughtful, and concise copy
  • Ability to receive and integrate feedback from various stakeholders seamlessly into creative outputs 
  • Ability to manage multiple projects at once with speed, delivering high quality output
  • Experience writing email copy for multiple types of audiences
  • General understanding of the marketing funnel and content strategies for each stage
  • Bias for using research and data, when appropriate, to support a powerful narrative arc
  • 3+ years of professional writing and/or content marketing experience (with relevant samples to share)

Extra Credit:

  • BA/BS in Marketing, Communications, English, Journalism, or Creative Writing 
  • Experience with Account Based Marketing
  • Experience with SEO copywriting 
  • Experience with content management systems (e.g. Wordpress) 
  • Experience in education or at a technology company
  • Mix of B2B and B2C experience

Benefits & Perks:

At TpT, we believe the positive experience of employees is essential to growth, both individually and collectively. To achieve our mission of ‘Empowering Educators to Teach at Their Best,’ we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are “We Learn and Grow Together” and “We Enjoy the Journey.” We’ve committed to these values and to our employees through investing in added benefits and perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors 
  • Generous PTO and Wellness Days
  • 5 Week “Recharge Leave” after 5 Years, to refresh and celebrate the impact you’ve had at TpT
  • Generous Parental Leave (for new parents) for time to adjust to parenthood, plus additional six weeks for the birth parent
  • Onsite Mother’s Room
  • ‘Employee Resource Groups’ (ERGs) to promote employee inclusivity and belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate and learn from each other
  • ‘Professional Development’ Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team (accommodations@teacherspayteachers.com) to make the need for an accommodation known.

Finally, if you’re a California resident, California law requires that we provide you notice about the collection and use of your personal information. We encourage you to read it carefully. You can find our full notice here.

Mission
We're connecting diverse talent to big career moves. Meeting people who boost your career is hard - yet networking is key to growth and economic empowerment. We’re here to support you - within your current workplace or somewhere new. Upskill, join daily virtual events, apply to roles (it’s free!).
Are you hiring? Join our platform for diversifiying your team
Content Marketer & Writer, TpT School Access