New York

About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

Who we are looking for:

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role:

Teachers Pay Teachers is looking for a Product Marketing Manager (PMM) to join our product marketing team. This is an important role as you will be responsible for growing and bringing products to market that empower educators all over the world. 

In this role, you’ll need to have strong business acumen, a passion for understanding the customer and market opportunity, an ability to communicate complex messages with simplicity, and a drive to create an impact. You’ll work with product management, design, engineering, marketing, customer experience, and other cross-functional teams to help make products successful. Whether you're defining the go-to-market strategy, planning and executing feature releases, or driving new product awareness and adoption strategies — your contribution will be impactful to both the business and the educators we serve. 

Responsibilities:

  • Lead GTM, product launches, ongoing feature releases for our core Marketplace product
  • Define and shape target audience, positioning, messaging, and creative execution across the customer journey, partnering across marketing and product teams
  • Lead strategy for product rollout and communications, working cross-functionally and managing the marketing and in-product implementation that drives product engagement
  • Expertly communicate day-to-day execution cross-functionally, including GTM plans, processes, messaging, metrics, updates and meeting outcomes
  • Serve as an expert on our customers, competition, and the broader edtech marketplace, synthesizing customer, product, and market insights and identifying new opportunities for research and analysis that can inform our strategy and GTM 
  • Proactively identify process improvements and strategic adjustments that can help the organization’s ability to meet its goals

Qualities of a successful candidate:

  • Product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout - particularly with multiple audiences in mind
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
  • A solid understanding of the full customer lifecycle and customer segmentation
  • Experience with gathering and utilizing customer insights
  • A demonstrated record of partnering cross-functionally across teams and levels, influencing to achieve business results 

Benefits & Perks:

At TpT, we believe the positive experience of employees is essential to growth, both individually and collectively. To achieve our mission of ‘Empowering Educators to Teach at Their Best,’ we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are “We Learn and Grow Together” and “We Enjoy the Journey.” We’ve committed to these values and to our employees through investing in added benefits and perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors 
  • Generous PTO and Wellness Days
  • 5 Week “Recharge Leave” after 5 Years, to refresh and celebrate the impact you’ve had at TpT
  • Generous Parental Leave (for new parents) for time to adjust to parenthood, plus additional six weeks for the birth parent
  • Onsite Mother’s Room
  • ‘Employee Resource Groups’ (ERGs) to promote employee inclusivity and belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate and learn from each other
  • ‘Professional Development’ Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team (accommodations@teacherspayteachers.com) to make the need for an accommodation known.

Mission
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Product Marketing Manager, Marketplace