Posted 30 days ago by

SR. DIRECTOR, AMERICA'S FIELD MARKETING

San Jose, CA, United States
Employment: Full Time Experience: Senior, Lead
TOGETHER WE PROTECT AND SECURE WHAT MATTERS MOST TO ORGANIZATIONS & ENTERPRISES

Have you ever wondered what it takes to provide comprehensive cybersecurity to the world’s largest, and most demanding organizations? Thales is a global leader in data protection and cybersecurity. We provide solutions for defense, critical infrastructure and telecommunication operators, industrial and financial companies. We provide best in class security practices in consulting, professional services, design, implementation and other security services, as well as managed security services based on our network of Security Operation Centers in France, the UK and Netherlands.


We are currently looking for a SeniorDirector, America’s Field Marketing who will be responsible for driving and executing on the company’s marketing strategy, with specific execution tied to North America and South America. Working across sales, channel, marketing and the other functions, the individual will help accelerate Thales Data Security sales growth by defining, creating and executing enterprise grade B2B field and channel marketing campaigns. These campaigns will include account based marketing (ABM), events targeted at partners, prospects or current customers. The Senior Director will need to leverage positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenue. Through a mixture of creating new and nurturing existing relationships with the target audience, the Senior Director will need to be business and sales-focused to achieve target lead and pipeline generation goals that deliver revenue.

Key Responsibilities:
  • Develop joint Thales Data Security marketing plans with channel and technology partners that track to ROI for the business
  • Proactively createdemand generation campaigns with partners leveraging digital, events, telemarketing, e-mail, direct mail, seminars, advertising, etc.
  • Manage, develop and drive communications of information and programs leveraging key automation tools including: Marketo, Salesforce, Webfinity partner portal, Event software and DOM
  • Create events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatestprograms/promotions
  • Build and maintain a solid marketing plan and associated events calendar and budget
  • Work tightly with America’s sales and business leaders in each territory to drive the planning and execution of campaigns and events.
  • Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency leveraging SFDC and DOMO
  • Manage the lead follow up Process with the Sales development reps/Team to better understand Return on Marketing Investment (ROMI) – Drive lead follow up and higher quality output
  • Develop an Effective America’s Field Marketing Strategy and reporting approach
Skills and Experience:
  • 15+ years of experience in relevant marketing activities for enterprise software and hardward companies
  • 15+ years of experience in Global/Channel/ /Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
  • Security, Storage or Networking Industry Experience a plus
  • Must have North America field marketing experience
  • APAC/EMEA/LATAM marketing experience is a plus
  • Quality Experience with closed-loop methodology and the hands-on utilization of CRM tools like Salesforce.com and marketing automation platform – e.g. Marketo, DOMO and Events software tools like CVENT or DoubleDutch
  • Strong messaging and editing skills a must
  • Experience with setting up and managing optimization experiments including specific examples of using A/B testing or multivariate testing that lead to an improved conversion rate.
  • Highly proficient PowerPoint and with Excel and other MS Office software applications.
  • Excellent organizational skills with the ability to run multiple projects and meet deadlines
  • The ability to work in a collaborative environment
  • Creative, high energy, innovative, proactive, and resourceful
Educational Requirements:
  • 4 year undergraduate degree, MBA preferred

At Thales we provide CAREERS and not only jobs. With Thales employing 68,000 employees in 50 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an Equal Opportunity Employer/AA/Minorities/Females/Veterans/Disabled.

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