Director of Product Marketing

NY, United States Lead
PowerToFly approved because…

A few months ago, Bahar Shah, a Software Engineer at Bluecore spoke at PowerToFly's event where we talked about how women can rise in tech. We loved how Bahar not only answered questions about her experiences at Bluecore, but she and the Bluecore team set up a table to meet potential candidates afterwards. Bahar and the team at Bluecore took the time to create a special space for underrepresented minorities in tech to feel comfortable getting to know them first before asking them to apply to their open roles. At PowerToFly we're always appreciative of companies that know that building diverse and inclusive environments is a process that often involves making candidates feel welcome, even if they aren't looking for a job at the moment they're speaking to you!


  • Develop and implement end-to-end product marketing strategies & programs that support business priorities and goals
  • Establish differentiated market opportunities, compelling positioning and messaging
  • Lead product launch process in conjunction with Product Management & GTM teams
  • Execute the product go-to-market strategy and deliver results aimed at achievement of customer adoption, client satisfaction and revenue growth objectives, per product line
  • Intra- and inter-departmental, company and industry responsibilities including market analysis, strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions
  • Sales enablement & internal/external product training
  • Partner with Marketing to create content for collateral, sales tools, sales training and other outbound deliverables and educate internal and external communities
  • Drive product marketing integration with data, channel and product partners
  • Lead product marketing initiatives relative to industry analysts, thought leaders and influencers
  • Cultivate and manage product line customer references for sales, marketing and client services
  • 8+ years of relevant product marketing experience with increasing responsibility, early-stage private company environments ideal
  • Fluent in dealing with complexity at a corporate level, across multiple channels, product lines, competitors and partners
  • Deep experience with and knowledge of marketing solutions, marketing analytics and campaign performance applications
  • Experienced as a product or solutions marketing executive leading teams in a multi-product, B2B SaaS-based company that has grown revenues to greater than $100 million
  • Demonstrated ability to create world-class sales tools and educate sales teams
  • Strong creative and content creation talents, capable of shaping product marketing strategy and leading a product-driven culture then delivering compelling content products
  • Track record of working with analysts, partners, and other influencer communities
  • Skilled at evaluating and presenting market requirements and overall MRD process
  • Skilled at developing and presenting product marketing selling content including positioning, messaging and solution selling concepts
  • Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology start-ups
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly fitness stipend for a gym membership or fitness classes
  • Monthly NYC Metro Card
  • Generous Parental Leave & flexible vacation policy
Equal Opportunity Statement

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.


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