Posted 17 days ago by

Director, Marketing Research & Insights

NY, United States
Experience: Lead

Oversee the research and insights team at a national and growing OOH company. Provide rationales, “stories” and insights to support account executives sales efforts at the CMO/brand level, strategy teams and agencies, and regional clients. Represent OUTFRONT on industry boards, committees and association. Help drive leadership in the media industry through strategic thinking.

Primary Responsibilities:

  • Lead research group in NY and around the country.
  • Work with general sales teams to help deliver research in support of media proposals.
  • Strategize with direct sales team to help create a story using research, data and insights.
  • Develop and manage relationships with primary research partners and Industry suppliers and associations (Geopath and OAAA).
  • Work closely with internal teams toward evaluation and implementation including: product and engineering teams, go to market and marketing.

Skills:

  • 10+ years experience in a Marketing Research & Insights Role.
  • 7+ years experience leading and motivating teams.
  • Deep knowledge in utilizing consumer market research data, including Census data and syndicated research studies, with the focus on location & OOH Advertising.
  • Expert in consumer market research applications, such as Telmar media analysis tools, TNT Crosstab applications on GfK/MRI data,and PrimeLingo on Scarborough Research.
  • Understand the concept and applications of the segmentation systems, such as Prizm Premier, Tapestry and Personicx.
  • Strong insights and experience in managing consumer focus projects, including questionnaire design and all related analyses.
  • Full knowledge of media spend analyses and sales lead generation tools.
  • Must be able to work in fast-paced environment; meet strict deadlines & handle multiple ongoing projects concurrently. Must be very detail-oriented.
  • Bachelor’s Degree in related field, Masters preferred.

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