Manager, Integrated Marketing

NY, United States
Experience: Mid-Level, Senior

Job Summary:

The Manager, Integrated Marketing is an integral member of the team responsible for the ideation, development and fulfillment of integrated linear, digital and social ad sales partnerships, generating national Ad Sales revenue for BBC America.

Key Job Responsibilities:

  • Assist with the strategic development of Sales pitches, packages and solutions (both pro-active and in response to RFP’s) to drive Sales revenue across all BBCA platforms
  • Work with Sales management and Sales Account Executives on a daily basis to ideate and execute client-centric marketing solutions and fulfill client needs
  • Collaborate cross-functionally on a daily basis across Sales, Programming, Creative, Production, Digital and Research departments to ideate and execute integrated marketing campaigns and identify proactive sponsorship opportunities for Sales
  • Once sold, assist Project Manager in the execution and fulfillment of all sold client marketing campaigns
  • Develop Sales one-sheets, pitch decks and presentation materials for all tent poles, series and sponsorship opportunities
  • Collaborate with Research to arm Sales with valuable insights and learnings
  • Build proactive sponsorship opportunities and franchises for Sales to sell
  • Create campaign recaps, case studies and reels for the Sales team
  • Assist and direct a graphic designer in creation of all Sales marketing materials and assets, including upkeep of the Ad Sales marketing website and all key materials
  • Accompany Sales team on pitch meetings to represent BBC America and creatively speak to custom proposals as needed
  • Maintain the integrity of the BBC America brand and ensure all pitches and campaigns are executed within brand guidelines and brand voice

Suggested experience/qualifications:

  • Minimum 3-5 years media or integrated marketing experience at a media company, agency or brand with an emphasis on custom marketing solutions for Ad Sales. Strong digital/social background is a plus
  • Exceptional writing, storytelling and communication skills with a keen understanding of how to craft and evolve narratives for client pitches
  • Outstanding project management skills including organization, planning, multi-tasking and time management
  • Strong communicator, comfortable with presenting in front of groups and/or clients
  • Creative thinker – must enjoy the brainstorm and ideation process
  • Ability to work independently and with a team in a fast-paced work environment
  • Entrepreneurial, self-starter with hands-on approach
  • Expertise in PowerPoint, strong Microsoft Office skills, Custom Show experience a plus
  • Minimum Bachelor’s degree in related fields, such as Marketing, Business or a related field
  • Upbeat, can-do, proactive attitude, calm under pressure with a sense of humor
  • Ability to adapt, be flexible and solution-oriented in an environment of constant change

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