Senior Content Marketing Manager

New York City, NY, United States Senior Posted 5 days ago

Chainalysis is one of the fastest growing companies in the cryptocurrency space. Our cryptocurrency investigation and compliance software is used by the world’s leading law enforcement agencies, regulators, and businesses as they combat fraud, human trafficking, money laundering, and other illicit activity involving cryptocurrencies. With offices in New York, Washington D.C., Copenhagen and London, we are backed by Benchmark and other leading names in venture capital. Our mission is to build trust in blockchains.

The Marketing and Communications team at Chainalysis is responsible for shaping and managing the Chainalysis story. Not only do we think creatively about how our products can help our clients solve important challenges in the emerging cryptocurrency space, we also dig into our data to tell stories about market trends and unique insights.

We are looking for a Senior Content Marketing Manager to create content our customers and prospects want to read, share content on the channels they use, drive them to our digital properties, and measure the results of these activities. This position will be based out of New York City.

If you’re passionate about creating and sharing content that can change perceptions and build trust in exciting new technologies, this might be the job for you.

Responsibilities:

  • Develop and implement an effective content marketing strategy and editorial plan to meet the business objectives
  • Own all content marketing development to drive traffic, engagement, and leads that deliver sales and increase customer retention
  • Write content blogs, newsletters, social media posts, and other editorial content consistent with our brand voice, style, and tone
  • Edit and proofread content produced by other marketing team members
  • Collaborate with designers to develop engaging infographics and graphics to enhance written pieces
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution
  • Understand best-practices needed to amplify and measure our content, including SEO, conversion-rate optimization, distribution, measurement, and reporting
  • Manage copywriting agency personnel and freelancers when additional resources are needed

Requirements:

  • 5+ years’ of in-house content marketing or writing experience, preferably working with complex B2B products and services with multiple audiences
  • BA/BS preferred in Marketing, Journalism, English or relevant field
  • Strong written and verbal communication skills
  • Experience creating content for the web and growing a social audience
  • Experience with publishing through popular Content Management Systems (e.g. WordPress, Joomla, Magento, Drupal, etc.)
  • Editorial mindset that seeks to anticipate what content our audiences want to consume
  • Exceptional attention to detail, deadlines, and KPIs and the ability to keep track of and manage multiple projects at once
  • Self-starter and ability to work independently, but unafraid to ask for help when needed
  • Familiarity with cryptocurrency industry a plus!
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