Associate Director, Digital Editions

Des Moines, IA, United States

Job Description

I. Job Summary | Major goals and objectives.

The Associate Director Digital Editions is responsible for the digital edition business and our associate vendors, relationships and technologies. This role will support cross department programs and initiatives.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

60

  • Manage and execute marketing programs supporting digital editions revenue goals.
  • Recommend methods of improvement for content management and customer relations
  • Coordinate day-to-day pieces relating to marketing programs including creative assets, reporting and operations.
  • Work cross-departmentally with creative, copywriters, edit, legal, finance, shared services, optimization, business leads, and technical teams to coordinate test and implement programs.
  • Partner with internal clients and management to craft and develop online marketing plans
  • Request and test creative and copy, site functionality and information tied to program implementation before, during and after program launch.
  • Manage team workload and maximize efforts of team toward maximum order and revenue production

40

  • Track and report promotional results for programs. Maintain and develop reports that communicate program and campaign results. These reports may be weekly, monthly, quarterly, annually or as needed.

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

BA/BS Business, Marketing; or equivalent training or experience

Experience:

Minimum 5 years related professional experience, including online marketing.

Specific Knowledge, Skills and Abilities:

-Implement, follow and document processes

-Professional communication person-to-person and email

-Strong ability to work productively with others

-HTML knowledge

-Understand the purpose and have experience with content management systems for the web

-Good understanding of web registration and acquisition processes, goals and outcomes

-Good problem-solving skills are necessary

-Online A-B testing of creative, copy and targeting

-An understanding of online social networks

-An interest in emerging trends and technology

-Testing and targeting software

% Travel Required (Approximate): na

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