GM/Membership Programs - Digital

Des Moines, IA, United States

Job Description

I. Job Summary | Major goals and objectives.

The GM Membership Programs will be responsible for membership marketing in all Meredith channels across all brands and channels and be responsible for testing, developing, and launching new membership programs organically and with outside strategic partners across appropriate Meredith brands. They will work with channel managers in a matrix organization to maximize sales and recommend marketing and testing programs. They will be responsible to the financial performance of the business and the Key Performance Indicators. They be primary day to day liaison with 3rd party partners.

Provide strategic support, vendor management, and consultation on behalf of our strategic initiative Credit Card Customer Service.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results


Strategic development of program and marketing plans for current and future programs


Work with partners


Work with in internal marketing teams to implement and deliver marketing


Reporting of results and management of KPIs


III. Minimum Qualifications and Job Requirements | All must be met to be considered.


BS/BA in Business, Marketing or equivalent training/experience. MBA, a plus.


Minimum 7 years in a direct and online marketing role.

Experience working with outside clients and vendors

Experience in or working knowledge of “big brand” media, a plus

Specific Knowledge, Skills and Abilities:

Must be a self-starter, hands on marketing professional.

Must have a proven track record in successful collaboration across development teams, divisions and platforms

Proven ability to manage multiple projects with strict deadlines

Must be able to thrive in a fast paced, dynamic sales environment

Excellent verbal, written skills

Excellent presentation skills and knowledge with current presentation software tools.

% Travel Required (Approximate): <10%


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