Product Manager

Des Moines, IA, United States

Job Description

I. Job Summary | Major goals and objectives.

The Product Manager is expected to perform all product management duties including: ideation with stakeholders, requirements gathering, user-insights and data analysis, road-mapping, user story generation and prioritization, quality assurance testing, sprint leadership, and post-launch product evaluation and maintenance.

The successful candidate will combine business and technical acumen with an intimate understanding of the content publishing and digital advertising space. This person will have the experience, vision, creativity, and drive to get up to speed quickly to perform this leadership role effectively and independently.

Ideal candidate will demonstrate the following:

• Flexible and open to change

• Strong attention to detail and organization skills. Ability to multi-task, work under firm deadlines and within a rapidly changing environment

• Proven ability to articulate business opportunities and customer needs into product requirements/user stories

• In-depth understanding of user experience

• Strong analytical skills - understands and utilizes metrics

• Takes initiative to investigate and formulate recommendations

• Collaborates and an effective team player

II. Essential Job Functions

Weight % Accountabilities, Actions and Expected Measurable Results

35% Agile Team Management

 Define product w/ associated KPIs

 Translate product goals into business & technical requirements

 Manage the product lifecycle

 Manage scrum team roadmap & backlog based on overall roadmap priorities & business objectives (advertising, sales, marketing, edit, etc)

30% Strategic Thinking

 Create strategy for product, translate strategy into product roadmap

 Market trends & opportunities

 Target audience research and analysis

 Ongoing competitive research and analysis

35% Analysis & Insights

• Define parameters to be tracked and analyzed

• Analyze KPIs to maximize consumer engagement, enhancing user experience & communicate findings to digital leads

• Recommend improvement, testing, enhancement plans based on evolving performance


III. Minimum Qualifications and Job Requirements | All must be met to be considered.


Bachelor’s Degree in Computer Science, Engineering or Business Administration required, or equivalent education and experience.


•5+ years’ experience in digital product/project management or related experience with multiple product launches in an Agile environment

•Hands-on in defining objectives & producing deliverables in fast-paced environment

•Demonstrates experience managing the full product development lifecycle

•Strong blend of analytical, decision-making & creative solving skills

•Technical expertise necessary to guide implementation

•Excellent communication & presentation skills

Specific Knowledge, Skills and Abilities:

Candidate must have ability to express complex technical concepts effectively, both verbally and in writing. Strong analytical and organizational skills and attention to detail. Ability to work well with people from different disciplines with varying degrees of technical knowledge. Candidate needs to be highly-motivated, self-directed and able to handle multiple tasks/projects simultaneously. Excellent presentation and facilitation skills.

This position requires a self-motivated individual with excellent written and oral communication skills and experience in product development. In addition, we are looking for an individual who takes initiative, provides recommendations, and delivers.

% Travel Required (Approximate): 10%


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