Product Marketing Manager

Austin, TX, United States
Main Location
Austin, TX, United States
Open jobs

The Global Product Marketing Manager - Regulatory Tools, is responsible for meeting and exceeding business objectives for product and policy launches at HomeAway. Critical to succeeding in this role includes building a deep understanding of HomeAway’s customers and market and developing Go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messaging. You’ll be responsible for identifying customer and business needs and championing solutions through from concept to launch.

Due to the entrepreneurial and dynamic nature of our business, this is an exciting opportunity with a blend of both strategic and executional work. Are you strategic, adaptable, driven by data and strongly motivated to contribute in any way possible to the success of the team and our customers? Are you ready for that next step in your career? If you've excelled in product marketing, take a look at the job description below.

What you'll do:

GTM (Go-to-market)

  • Define go-to-market strategies by product launch, globally and locally
  • Ensure go-to-market strategy fits in overall customer journey planning and orchestrating stories across quarters and years
  • Own and update go-to-market playbook for launches as product releases and marketing channels evolve

Content

  • Develop and craft product positioning and one voice/ master content documentation for every launch that supports the entire company through product and policy launches
  • Partner with marketing and update/leverage product marketing briefs when planning for external communications as part of a launch
  • Review and provide feedback on training and marketing materials provided to support launch
  • Provide feedback and input into product development process to ensure product aligns with positioning and messages

Readiness

  • Serve as the hub to all GTM activities, locally and globally; partner with program on go-to-market and readiness activities across the entire organization
  • Support other team as they prepare functional specific content for launches
  • Broadcast GTM activities widely across company on a weekly basis and via quarterly plans

Post launch adoption

  • Partners with product, marketing, CS, Sales, and product marketing advocacy team to drive adoption of key products and features
  • Partner with analytics to set up tests and provide reporting on adoption initiatives and testing outcomes
Who you are:

Profile/Skills:

  • 3+ years of product marketing experience, preferably B2B and B2C
  • 5+ years internet, ecommerce experience, preferably in an international or global capacity
  • Experience partnering with Sales and Customer Support teams to become a customer SME and advocate
  • Experience working in close partnership and developing robust relationships with product management and marketing teams
  • Proven experience merchandizing product features leading to quick adoption and lasting usage
  • A demonstrative record of growing product market share through well-executed marketing
  • Adaptable and comfortable working in a global, matrix organization
  • Successful delivery of go-to-market activities
  • Strong analytical and communication skills
  • MBA preferred

Definition of success:

  • Positive relationships and trust built throughout the organization
  • Effective go to market strategy in place and applied in all major launches and on key existing products
  • Smooth and coordinated product launch process across all regions with adaptations for local requirements, maximizing feature adoption and minimizing customer contact rates
  • Excellent working relationship with product management, marketing, sales, and customer experience org's
  • Measurable improvements in customer satisfaction
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