CRM Marketing Specialist

Ciudad Autonoma de Buenos Aires, CABA, Argentina Posted 6 days ago

Solstice is a digital transformation consulting firm, delivering engaging strategies and products to the world’s leading organizations. We are not a conventional company, and we have no intentions of becoming one. Our culture is one that fosters innovation and creative thinking without the bindings that are typically introduced with large organizations.

We are immediately seeking a CRM (Customer Relationship Management) Specialist to help us deepen relationships with our clients and prospects by delivering the right message to the right person at the right time.

At the core of this role is robust data management. We’re looking for someone with a deep understanding and experience working with large databases, email marketing, segmentation, list building, personalization and analytics. You need to have a strong understanding of marketing and CRM software as you’ll need to leverage them to their fullest potential in order to be successful. We leverage Hubspot and Salesforce.

You’ll work closely with the sales and marketing teams at Solstice and will have an integral role in shaping and building an integrated CRM strategy that drive increased engagement through the development and execution of lifecycle programs.

The most successful people in this role have a passion for the emerging tech space and are highly motivated, productive, analytical and organized.

What you’ll be doing:

  • Use data and customer insights to build and execute a CRM roadmap across channels that engages customers with personalized, targeted and relevant messages for where they are in their lifecycle.
  • Develop list segmentation for all direct and interactive marketing campaigns and communicate requirements to the automation program.
  • Develop tactics for optimizing the effectiveness of emails and direct mail campaigns
  • Develop and test customer segmentation, automated and triggered based programs in order to increase conversion and customer lifetime value.
  • Maintain customer database health, integrity and performance.
  • Participates in and activates against email marketing strategy initiatives
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize

You have…

  • At least 2+ years’ hands-on experience planning refining and delivering CRM strategies, driving full lifecycle CRM.
  • Experience with CRM and Marketing Automation, ideally Salesforce Marketing Cloud and Hubspot, is paramount
  • Hands-on experience developing CRM strategies
  • Demonstrable background in developing CRM platform structure and architecture
  • Strong analytical skills with proficiency in Excel. Bonus if you’ve work in BI tools like Tableau
  • Understanding of email principles (design, build, and deliverability) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).
  • Strong attention to detail
  • A positive, proactive and independent attitude to continuously improve the customer experience
  • Bachelor’s Degree in Marketing or relevant (or in the process)
  • Advanced English skills

We’re passionate about connecting highly skilled women with leading companies commited to diversity and inclusion

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