Content Marketing Manager

New York City, NY, United States Posted 3 days ago
Main Location
Los Angeles, CA, United States
Open jobs

EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and proprietary behavioral metrics to help its clients – advertisers, their agencies and TV networks – generate greater value from their creative efforts and media investments.

The Content Marketing Manager position is a fantastic opportunity for an experienced marketer to join EDO. In this role, you will lead the creation of a variety of marketing materials to contribute to revenue growth and brand awareness goals. This role requires outstanding writing skills, a high level of comfort with data and data-driven insights, and the ability to create engaging and clear content.

What You Will Do

As Content Marketing Manager you will:

  • Leverage EDO’s national advertising database and proprietary metrics to identify insights and trends and turn these insights into engaging customer and prospect marketing.
  • Ideate, research, write, and edit compelling and informative content for website updates, email campaigns, social media, case studies, and white papers.
  • Work with key stakeholders on messaging and creation of presentations for sales meetings and speaking engagements
  • Develop and maintain integrated marketing calendar.
  • Work with product and sales to develop marketing initiatives to targeted verticals and support weekly industry focused emails to movie and auto industries.
  • Work with external agencies (e.g. for PR, design, copywriting) as needed.
  • Manage marketing performance metrics and provide progress reports and analysis.

What We Are Looking For

  • BA/BS degree
  • 3+ years professional marketing experience, including email, digital and social media marketing.
  • Ability to write clearly with minimal editing, and to improve on content written by others. Exposure to copywriting preferred.
  • Ability to communicate technical subjects in a concise and engaging manner.
  • Analytic skills with strong attention to detail. Experience in marketing measurement and insights within a data organization a plus.
  • Comfort with marketing tech – email and CRM platforms, digital design software, basic skills in HTML.
  • Ability to carry out activities both independently and to work as part of a team.
  • Experience working and collaborating with sales and client-facing teams a plus.
  • Desire to be in a fast-paced startup environment that requires keeping up with evolving needs.
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