Shira Gershoni
Senior Director of Product (SaaS, eCommerce, iGaming)
Location: Israel | Time zone: Europe/Africa

In the past 9 years, I created market-leading eCommerce and SaaS products in over 40 states and regulations across North America and Europe.

I've transitioned from a development role to product management, and since then spent ~50% of my time between Israel and North America leading B2B2C products and omni-channel efforts with a goal to convert every retail store walk-in to a digital customer.

I am passionate about identifying growth opportunities, shaping successful products, making data-driven decisions, coaching other product managers and leading by example & with a smile.

Work Experience
Senior Director of Product at Soluto by Asurion
Nov 2019 - Current date

Launch the company's new B2C line of omnichannel products, and drive 70% conversion rate from brick and mortar to digital.

Director of Product Management at NeoGames
Apr 2015 - Aug 2019

Head of NeoGames North America e-Commerce & iGaming platform.
EGR award winner- supplier of the year.

Technical Product Manager at Eternity-IT
Nov 2011 - Apr 2015
Web master and team leader at Amdocs
Jun 2010 - Sep 2011
Knowledge management products consultant at Omnisys
Nov 2009 - May 2011
Web Developer at Israeli military intelligence
Sep 2007 - Sep 2009

• Web developer and head of web development & implementation team at the Intelligence Corps.
• On-site Software training for battlefield soldiers.