In the past 9 years, I created market-leading eCommerce and SaaS products in over 40 states and regulations across North America and Europe.

I've transitioned from a development role to product management, and since then spent ~50% of my time between Israel and North America leading B2B2C products and omni-channel efforts with a goal to convert every retail store walk-in to a digital customer.

I am passionate about identifying growth opportunities, shaping successful products, making data-driven decisions, coaching other product managers and leading by example & with a smile.