Yael Gutman
Director of Product | People Leadership | Mentor
Location: United States | Time zone: Americas

My specialties include: Integrating data driven decision making into organizations (have done so in 3 organizations of +500), problem solving, Storytelling that achieves cross departmental and executive backing of projects, conflict management, negotiations, and influence on leadership and peers.

About Me:
I am a curiosity driven problem solver with 20 years experience creating meaningful digital experiences.

I’ve been fortunate to work in different industries as well as varying types of organizations - Start ups, big companies, for profit and non-profit organizations, allowing me to aggregate insights and tool sets from different Vantage points.

For the past 5 years I've been mentoring team members in data storytelling, helping them socialize complex ideas and share insights in digestable formats, adjusted for different audiences.

Want to learn more? Check out Q&As hosted:

Work Experience
Senior Director of Digital Products at ASCAP
Dec 2015 - Current date

• Acted as a strategic thought partner for senior management, leveraging consumer and marketplace insights to shape strategic initiatives across the organization.
• Drove research to identify and prioritize initiatives and digital experiences as well as measure success of projects and continued optimizations.
• Led team to develop and launch delightful end user products, focusing on improving the user experience and increasing system efficiencies: Reduced member inquires by 77%, increased member satisfaction by 50%
• Led product roadmap and strategy.
• Managed and mentored a team of product managers (7)

Jan 2013 - Dec 2015

• Led product research including data analysis, heatmaps, A/B testing, user tests and surveys to drive roadmap for senior leadership.

• Introduced user research methodologies to the organization and trained the product team to assure adoption.

• Streamlined the Products team workflows for increased transparency and predictability with other teams and


• Increased the careers vertical candidate searches by 40% by introducing a redesign based on user research.

• Spearheaded the re-platforming of the autos vertical on 12 sites.

• Developed the RFP template used adopted by the organization.

• Managed external vendors as well as internal teams including ideation, alignment with strategy, and day-to-day


Product Manager, Nokia Store
Jan 2009 - Jan 2012

• Improved success rate of content distribution and content editing by 50%, through user research and redesign.

• Assured application capacity growth from launch to over 100,000 items from 12,000 active publishers worldwide.

• Drove significant reduction in operations processing time by automating processes, streamlining interfaces and

enabling integration with external tools.

• Collaborated on increasing publisher revenue by introducing new monetization opportunities and preventing revenue

leakage while encouraging distribution of higher-value content.

• Created a global user behavioral report solution by streamlining and negotiating operator requests.

• Worked with cross-functional global teams including Customer Support, Operations, Finance and Marketing to gather,

analyze and understand user needs ensuring customer satisfaction and alignment with company objectives.

• Owned product roadmap, created requirement documents and user stories.

• Facilitated more efficient R&D output by defining new ways of working.

Product Manager
Jan 2007 - Jan 2008

IDT, Internet Mobile Group

Supervisor of US operations
Jan 2001 - Jan 2002

FreeMind Consulting Ltd.

Marketing Communications Manager
Jan 1999 - Feb 2001