Air Max Day Comes to Life in Tokyo
Below is an article originally published on March 25, 2022 on the Nike blog.Go to Nike's company page on PowerToFly to see their open positions and learn more.
Our Nike Japan team went ALL OUT for Air Max Day — Nike’s annual celebration of the debut of our iconic visible Air technology — by partnering with creative studio CEKAI to create this incredible 3D billboard outside Shinjuku Station in Tokyo, with the Air Max 1 splashing and popping across the giant screen in a slew of colorways. The team cranked out the project in about two months — whip-fast for 3D designs like these. But hey, that’s what happens when Nike creatives get together and jam on an ode to sneaker culture.
“Nike Air is a celebration of creativity, imagination and innovation,” says Yoshio Kato, a Nike Japan Designer who worked on the project. “We wanted to convey those elements through a technology aligned to that groundbreaking spirit, and the great partnership with Kota Iguchi from CEKAI allowed us to bring that to life. The unique challenge was to create visuals that would spark excitement with sneaker lovers and passersby alike, and we’re thrilled at the amazed reactions we’ve seen so far from consumers online and gazing at the billboard.” That includes millions at Shinjuku Station and nearly 60 million views worldwide and counting. Congrats, team!
#AirMaxDay #AirMax #JustDoIt