Diversity reboot

Jessica Santiago Byrd is the Multicultural Marketing Manager for IKEA US, where she leads the company's multicultural strategy. With almost two decades of experience working with Fortune 100 companies in strategic marketing roles, Jessica brings expertise in fostering cultural connections and driving growth. She spearheaded the launch of the IKEA US Spanish-language website and has successfully launched national marketing campaigns in-language, focusing on creating an omnichannel experience for Spanish-speaking consumers in the US, shaping IKEA’s approach to inclusivity and multicultural engagement.