Diversity reboot

Lauren McCullough is the founder and CEO of Tromml, a leading sales enablement platform focused on the automotive aftermarket industry, delivering advanced analytics and real-time insights to empower sales teams. Under her leadership, Tromml completed Techstars Austin (Fall 2023), was named one of GrepBeat’s Startups to Watch, and won the MEMA Startup Challenge. Lauren is a recognized voice in the automotive aftermarket industry, speaking on AI, eCommerce, and analytics, and she serves on the YANG (Young Auto Care Networking Group) Council and various industry subcommittees. She was honored with the Women in Auto Care Women of Excellence Award in 2024 and is now a finalist for the Auto Care Association’s 4 Under 40 Impact Award.