Diversity reboot
Co Founder & CEO, SHFTLY
With over two decades of experience in the fashion, hair, and beauty industries, Rose Sterling has traversed a remarkable career path—from a stylist to a salon manager, subsequently transitioning to senior roles within in commercial sales and business development. Her professional journey boasts significant positions with industry giants such as L'Oreal, Goldwell and Revlon. Venturing into entrepreneurship, Rose founded fashion & beauty agency Go Gorgeous London, achieving major beauty service partnerships with H&M and Primark in its inaugural year. Training & supporting talented beauty pro teams and achieving a remarkable turnover of £700k ARR Now, she is spearheading the development of SHFTLY, a groundbreaking AI Personalised shoppable media technology platform. With her wealth of experience & network in the fashion and beauty sectors, Rose Sterling envisions SHFTLY as a revolutionary platform that seamlessly integrates personalized shopping experiences into media and live events. Leveraging cutting-edge technology, SHFTLY aims to redefine how consumers engage & shop in real time at live events and within various forms of media. Rose's commitment to innovation and her track record of securing major partnerships position SHFTLY as a transformative force in the intersection of technology, media, and consumer experiences.