Account Based Marketing Senior Manager
Account Based Marketing Senior Manager
Are you a marketing and communications professional who has a consistent record of success driving revenue and building executive relationships with key accounts? Do you have a history of building brand through innovative, targeted marketing campaigns and programs? Do you enjoy acting as a liaison between marketing and account sales teams? Do you thrive in a fast-paced environment, working with colleagues across Deloitte, to meet client and business needs? If so, Deloitte is looking for a strong Account Based Marketing Senior Manager to expand Deloitte’s footprint at existing accounts and win clients with a focus on enterprise digital advertising and marketing services.
The ideal candidate will be a marketing professional — with a strong desire to grow in global account based marketing methodology and professional services marketing— with an ability to work collaboratively with individuals at all levels of a matrixed global organization.
As part of Deloitte’s industry marketing team, account based marketers focus on growing key accounts and engaging target executives by developing, executing, sustaining and measuring strategic marketing programs. They drive opportunities by integrating national marketing programs and campaigns at accounts, as well as by building customized and personalized programming and campaigns directly for an account or small group of accounts.
Lead account-specific marketing planning aligned to business and account strategies, industry and sector focus areas, and client growth opportunities
Create annual marketing campaign plans for target accounts that prioritize the business goals of the account and drive client engagement
Engage the appropriate global resources in developing and executing campaigns; oversee, in conjunction with creative and marketing delivery resources, delivery of campaigns
Oversee the deployment of account-specific marketing tactics, in conjunction with the appropriate global resources, to deliver the right messages at the right time to the right client stakeholders
Plan and manage marketing budgets for campaigns
Proactively interface with account leadership and account team members to coordinate, communicate, and optimize the impact of marketing activities
Serve as a marketing leader on the account team directly engaging with account leadership in strategic discussions that impact account strategies; adjust marketing programs and campaign plans, as needed, to maintain alignment to account strategies and goals
Develop and maintain profiles and key personas for target executive relationships that are monitored and tracked as part of account KPIs and performance measurement
Collaborate with the global marketing team, global industry and sector teams and other account based marketers to leverage best practices, identify opportunities to improve marketing effectiveness, build a culture of collaboration and, as needed, align marketing programs
Identify “white space” opportunities that align to the account’s priorities, to monitor account engagement metrics, determine the effectiveness of account-based marketing, and develop reports on the impact of marketing
Be a steward of the Deloitte brand on the account in alignment with the Deloitte brand
Serve as a liaison between the account and broader global and domestic Marketing & Communications community; search for ways to enhance collaboration between and among account and non-account marketing professionals
Skills and Competencies
Deep understanding of account based marketing and its strategies including relationship management, marketing automation and campaign driven marketing approaches
Strong understanding of and ability to integrate key marketing technologies into day-to-day job responsibilities including, but not limited to CRM, Marketing Automation, CX, analytics, email marketing
Background in, and understanding of, trends impacting an industry like Financial Services, Consumer Products or Life Sciences/Healthcare
Executive presence and demonstrated ability to take initiative
Capability and experience in working directly with senior account leaders and client executives
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Ability to effectively communicate and create strong working relationships with account leadership, account teams, clients and other external contacts, Account Based Marketing team members, marketing leadership and other Deloitte stakeholders across the globe
Ability to pivot to keep pace with fluid priorities; ability to manage multiple and complex priorities
Strong written communication skills; able to craft bespoke client-facing communication materials
Technical and digital skills, including data analytics, to facilitate the use of innovative technology to amplify marketing efforts and develop actionable insights
Demonstrated ability to think beyond the “last mile of distribution” and engage with client teams at the strategic level
Strong negotiation and problem solving skills; flexibility and adaptability
Ability to make connections in a highly matrixed and global environment, with an eye towards integration
Ability to lead and manage diverse and dispersed teams
Strategic and innovative thinker
10+ years of marketing experience, experience in an Account Based Marketing or field marketing position and sector/industry expertise a plus
Undergraduate degree, ideally with a focus in Marketing; MBA a plus
Proven track record of driving measurable results using account based marketing methodology and techniques on large accounts
Previous experience in B2B marketing and professional services
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook, Teams); familiarity with integrating various technologies to support marketing efforts
Deep understanding of social and digital marketing tools, account branding techniques, account marketing KPIs, and marketing strategy and planning
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As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html