Posted 5 days ago

As a client-focused company, we take pride in having helped millions of investors cut through market noise and make the best choice for investment success. To further our mission, Vanguard is currently seeking a Marketing Program Manager with a fluency/ native in German to deliver marketing content that informs, educates, and inspires in Switzerland.


You will manage comprehensive marketing strategy agenda and marketing plan with a focus on financial intermediaries in countries within continental Europe. You will also oversee planning, development and execution of short and long range goals.

In this role, you will:
  • Interface with distribution partners in developing the comprehensive marketing strategy agenda and marketing plan in alignment with sales strategy for the designated country(ies). Oversee planning, development and execution of short and long range goals.

  • Serve as the primary day to day contact between marketing and business units, primarily distribution, and is viewed as the marketing subject matter expert, and sought after for marketing guidance and advice.

  • Advocate for the introduction of new and innovative marketing solutions to the business.  Lead the development of channel marketing relationship solutions & other marketing support concepts towards advancing business across key selling channels.

  • Prioritize and design marketing strategies for geographies within assigned channel.  This requires the translation and modification of channel-level plans at the firm level.  Makes “go / no go” decisions on behalf of the business.

  • Execute business plan and achieves strong results while effectively managing brand and reputational risk.  Analyze marketing return on investment for decision-making and other related issues, and develops cost effective solutions to marketing issues.  Assume accountability for marketing and shared business outcomes.

  • Provide direction to cross-functional team members as needed for development and execution of marketing initiatives and campaigns.  Collaboration with all MarComm teams including Marketing, Design, Operations, Editorial, etc.  Campaign elements will include digital marketing, marketing collateral, thought leadership packaging and sales delivery, sales training, PR, web, industry and partner events, and co-marketing arrangements.

  • Work with reporting groups within marketing or from external vendors to measure and analyze marketing plan and campaign impacts to determine progress against business goals.

  • Build strategic relationships across divisions and sites; welcomes debate, demonstrates a collaborative, inclusive style. Contribute to peers’ success. Embrace diversity of thought, background and experience in driving teams towards identification of optimal marketing solutions.

  • Work closely with Marketing Shared Services to engage resources and technology to support print, digital, multi-media production needs and web presence Participate in special projects and performs other duties as assigned.

  • Work with distribution to build bottom-up budget, with responsibility for monitoring throughout the year.

  • Work with OGC to ensure materials adhere to local regulatory requirements and are complied, documented and archived appropriately.

What it Takes:
  • Undergraduate degree or an equivalent combination of training and experience.  Marketing degree and/or M.B.A. preferred.

  • Experience in managing multi-channel, multi-segment and multi-media marketing campaigns, including advertising.

  • Solid organizations skills and ability to work across multiple functions.  Must be able to navigate matrix management organizations.

  • Excellent interpersonal, communications, and presentation skills.

  • Possesses strong negotiation and conflict resolution skills.

  • Proven ability to listen to and collaborate with peers, individuals and teams in non-reporting situations.

  • Professional presence and ability to develop strong working relationships with senior executives.

  • Demonstrated self-starter. Strong learning skills.

  • Excellent planning and bottom-up budgeting skills

  • Foreign language skills required: native speaking ability preferred, fluency in country supported required, with preference for a second

Special Factors
  • Vanguard is not offering visa sponsorship for this position

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose—and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion at Vanguard

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally, employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.

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Marketing Program Manager - Switzerland