Display Marketing Manager

South Jordan, UT, United States Posted 17 days ago
Main Location
Boston, MA, United States
Open jobs

As a Display Marketing Manager at Pluralsight, you will be responsible for the execution of our display paid media strategies for both our B2C and B2B arms of the company.

Who you’re committed to being:

  • Accountable and results oriented. Have a track record of being measured against and
  • accountable for company KPIs and goals.
  • Strong written and verbal communication and presentation skills required
  • Extremely organized and highly motivated.
  • Self-starter with an ability to lead and manage multiple projects from beginning to end
  • Flexible to work in a rapidly changing environment.
  • Able to communicate and collaborate well with teammates.

What you’ll own:

  • Managing and scaling display channels for both B2C and B2B
  • Directly manage all display, ABM, and remarketing paid media; namely: Google Display
  • Network, Criteo, and AdRoll.
  • Assist with paid social campaign execution
  • Analyze channel-level KPI dashboards to determine opportunities for growth or efficiency
  • Identify and test new opportunities for growth
  • Track and report on key channel metrics

Experience you’ll need:

  • Solid understanding of digital marketing tools and systems including direct experience with
  • Google AdWords, Facebook, and display/retargeting platforms (AdRoll, GDN, Criteo, etc.).
  • Hands-on experience with tools/platforms such as Salesforce (CRM), Adobe Analytics and
  • Marketo
  • Track record of creating reports that align to company KPIs
  • 2-4 years of hands-on experience in digital marketing.
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