Senior Copywriter (Manager)

Lanham, MD, United States(flexible)
Posted 10 days ago
Main Location
New York City, NY, United States
Open jobs

What We're Looking For:

This position manages a team of copywriters within our growing in-house creative team. The manager must have 5-7 years of experience writing marketing copy and at least 2 years managing other writers. 

This position requires an expert knowledge of a range of copywriting tactics, including for SEO-driven webpages, social media advertising, and strategic email campaigns. The manager must be able to offer constructive, effective feedback to writers based on industry best practices and 2U’s ever-evolving marketing strategy. 

The ideal candidate will have experience working in a dynamic, data-driven environment and an ability to guide a team through complicated, one-off projects and campaigns. 

Writing samples are required for this position. Include a link to samples with your application and cover letter.


Responsibilities Include But Are Not Limited To:

Manage a team of copywriters from diverse backgrounds and with a range of experience levels.

  • Provide direction, strategic insights, and context as well as offer constructive feedback to copywriters.
  • Direct strategy across a wide variety of marketing assets, including websites, advertising, emails, presentations, print collateral, and brand identity manuals. 
  • Guide writers through new program launches and the creation of style guides, including voice, tone, and brand positioning.
  • Support the growth of individual writers through professional development plans, goal evaluation, and delivering clear, honest feedback.

Actively participate in the growth and evolution of the creative team.

  • Initiate new creative ideas and approaches that strengthen our communications and solve for specific marketing challenges. 
  • Identify staffing needs, identify and hire new talent, onboard and retain writers who can grow with the team.
  • Contribute to and lead various special projects, including collaborations with teach across marketing.
  • Lead lively and productive brainstorming sessions that stimulate creative thinking and inspire new ideas.

Work with teams across marketing to drive the creative team and our work forward.

  • Work with marketing stakeholders to understand and communicate best practices across a range of data-driven marketing channels. 
  • Work closely with creative team leadership to establish new processes and efficiencies across the creative team.
  • Represent the creative team in meetings with marketing leadership.

Things That Should Be In Your Background:

  • Bachelor's degree required
  • Minimum 5-7 years of experience writing marketing copy
  • Minimum 2 years of experience managing writers
  • Exceptional interpersonal (written and verbal) communication skills and presentation skills
  • Experience delegating projects and providing feedback to other writers 
  • Experience working with designers, photographers, and videographers
  • Must be open to feedback and be able to take direction while also driving projects without a lot of oversight
  • Must have knowledge of AP and Chicago style and experience using client style guides
  • Experience working as a copywriter within an agency is a plus 
  • Experience working with sophisticated brands is a plus
  • Experience in higher education is also valuable but not required

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 


2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


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