Full Time Posted 24 days ago
I'm Interested

Job Type

Full Time

Job Details

The Marketing Technology Specialist will be focused on developing and maintaining the workflow management system including integration with and They will assist with development and maintainance of the architecture and automation features available in the platforms to enable streamlined processes and real-time reporting.

The Marketing Technology Specialist will also support work in other software platforms used by the marketing department including document asset management and content management systems.

The ideal candidate enjoys working with diverse and multi-disciplinary teams to understand process and workflow issues and provide solutions. They are willing to learn new technology platforms and assist as needed to resolve issues or complete tasks in collaboration with marketing operations and digital assets teams.

They enjoy learning new software and technology, and stay up-to-date on best practices by completing training programs, doing independent research and experimentation, and by participating in forums, attending workshops, and building personal networks.

Job Description - Duties and Responsibilities:

  • Collaborate with multi-disciplinary teams including marketing, operations, digital assets, web development, etc. using a mix of waterfall and agile processes.
  • Assist with process mapping for projects, campaigns, marketing automation, analytics, creative production, and distribution.
  • Use process maps to implement workflows in and Ziflow.
  • Develop and maintain platform including user management, calendars, workspaces, dashboards, forms, templates, automations, connections, and mirroring.
  • Develop and maintain Ziflow platform including user management, workflows, folders, settings, and integration with
  • Write GraphQL and JSON queries and develop automations in to streamline workflows.
  • Write JSON queries and develop webhooks needed to integrate Ziflow and and automate workflows.
  • Troubleshoot and resolve workflow, automation, and platform integration issues.
  • Be willing to learn other software platforms and lead process definition, implementation, documentation, and project management for:
    • Asset lifecycle management in the document asset management system.
    • Lifecycle management of centralized web content such as phone numbers, hours of operation, disclaimers, and corportate policies.
    • Web page content reviews and revisions.
    • Content updates in the content management systems (CMS).
  • Communicate clearly and concisely – in writing and in meetings – with team members and stakeholders about tasks, project status, timelines, roadblocks, risks, etc.
  • Be able to switch tasks as issues arise, and then pick back up where you left off.
  • Demonstrate outstanding organizational skills, attention to detail, and a passion for continuous improvement. Document and make recommendations that increase efficiency, streamline processes, and improve the quality of deliverables.
  • Demonstrate ability to analyze problems/issues, gather data and information, evaluate, and recommend alternative solutions.
  • Be a good teammate. Use discretion, exercise good judgment and resourcefulness, tact, and diplomacy.

Education and Experience Required

  • Bachelor’s degree in marketing technology related field.
  • 3 or more years of experience working in an enterprise environment using both waterfall and agile processes.
  • Experience with data structures, algorithms and solution architecture.
  • Experience with the following software applications, or ability to demonstrate transferrable skills and quickly learn:
    • Workflow management systems - ideally
    • Craft, WordPress Content management systems
    • GraphQL, JSON, and webhooks
  • Advanced skills with Excel spreadsheets including pivot tables, VLOOKUP, conditional statements, math, logic, database, and other functions.
  • Advanced skills with Microsoft Suite: Word, PowerPoint, Teams, etc.

Experience That Will Make You Stand Out

  • Experience in the health insurance industry.
  • advanced certification.
  • Experience as a solution architect for workflow management platforms.
  • Experience with marketing automation.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

EEO Law Poster and Supplement

All hiring and recruitment at Healthfirst is transacted with a valid “” email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst.  Healthfirst will never ask you for money during the recruitment or onboarding process.

Hiring Range*:

  • Greater New York City Area (NY, NJ, CT residents): $67,200 - $97,155

  • All Other Locations (within approved locations): $59,800 - $88,910

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.

Help us maintain the quality of jobs posted on PowerToFly. Let us know if this job is closed.
We're connecting diverse talent to big career moves. Meeting people who boost your career is hard - yet networking is key to growth and economic empowerment. We’re here to support you - within your current workplace or somewhere new. Upskill, join daily virtual events, apply to roles (it’s free!).
Are you hiring? Join our platform for diversifiying your team
Marketing Technology Specialist
I'm Interested