Marketing Operations Specialist

Posted 26 days ago
Main Location
San Francisco, CA, United States
Open jobs
powertofly approved What Scout RFP Has to Offer:
  1. Flexible work schedule and generous PTO policy
  2. Work-life balance (we have kids too!)
  • Other great benefits - We're adding them, not scaling back:
    1. Medical, dental, and vision insurance
    2. Weekly lunches and a well-stocked kitchen
    3. Transit benefits
    4. Monthly events and quarterly off sites
  • Over 250 global brands trust Scout to provide greater visibility across stakeholders and suppliers, centralize core processes, measure effectiveness, and make procurement teams crazy successful by delivering better business outcomes. Our simple, effective interface enables companies to streamline supplier selection, manage vendors, centralize data, and make more informed purchasing decisions, faster.

    The Marketing Operations Manager will play a critical role in optimizing and scaling Scout’s marketing operations, responsible for all marketing systems and processes, and working to maintain and improve the entire lead generation lifecycle, from campaign set up to lead scoring, nurture, routing and reporting. You will help ensure that the marketing team is meeting their targets, choosing the best possible tactics to accomplish our sales and marketing goals and create an environment of predictability.

    On your watch, you’ll make sure that no lead is left behind, every marketing touch is attributable, technology systems work together seamlessly, money is spent wisely, and that we operate in a coordinated way with Sales and Customer Success to maximize our impact, measure ROI, and increase operational efficiency.

    Our ideal candidate is data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing strategy and overall program investments. You have extensive experience working in Marketo, including managing integrations with Salesforce, marketing websites, and other third-party applications.

    If this sounds like you, we’d love to meet, learn more about your path, and discuss how Scout can help you meet your career goals. Check out the details below, and please introduce yourself.

    Where you'll contribute to our success:
    • Work closely with our marketing team to build effective, measurable marketing campaigns and programs in Marketo, including campaign flows, dynamic nurture streams, and effective landing pages
    • Ensure accurate synchronization between Marketo, Salesforce, and other systems and that processes are in place and documented to maintain data integrity
    • Improve scalability in processes that work well, and re-build processes that don’t
    • Develop the marketing database for greater campaign efficiency and effectiveness, and lead the company’s data acquisition strategy
    • Optimize lead scoring and distribution to ensure quality leads are passed to business development for qualification
    • Propose and implement effective, repeatable ways to measure campaign ROI and program attribution to leads and opportunities to drive future investment
    • Evaluate and manage the selection and implementation of any future technology, data, and service vendors as required by the business
    • Define business analytics and create dashboards and reports to support sales & marketing operations and measure all aspects of our marketing lead generation engine
    • Minimum 2-3 years’ experience in a Marketing Operations role
    • Strong background in data analysis and business analytics
    • System Administration & marketing experience with, Marketo Expert Certification
    • Experience with Google Analytics to track web and campaign traffic
    • Excellent communication skills: verbal, written, presentation
    • Innovative, motivated, organized, high energy team player
    • Process and quality orientation with attention to detail
    • Experience in B2B tech marketing is a plus

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    Marketing Operations Specialist
    Scout RFP