SEO Data Analyst

Main Location
United States
Open jobs

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Job Description:

You will play a key role as part of the Technical SEO team at The Wall Street Journal, one of the world’s leading publishers. Specifically, you will work across The Wall Street Journal branded sites with the Technical SEO Manager. Our work is about driving the loyalty, engagement, and expansion of our audiences – the lifeblood of any news organization – sitting at the intersection between marketing, editorial, customer insights, tech, and product.

Understanding how content travels and how we maximize the visibility of our content in search through data analysis will be the cornerstone of your work. From this, you will derive rich and actionable insights in the form of reports and dashboards, that inform our product direction, business, and editorial strategies.

Focused on growth, and constant monitoring and optimization, you are goal-oriented, possess exceptional attention to detail, and have good communication skills. You will ultimately aid our award-winning content to be discoverable in the digital world. Your expertise is in analyzing SEO data, developing and using tools to better understand trends, audits, traffic and identify problems. Having a great understanding of Web Analytics and the ability to code in SQL with BigQuery and Python, may make you just the candidate we’re looking for.

Responsibilities :

  • Work directly with the Technical SEO Manager to help Newsroom, Marketing, Membership and Events teams to analyze data from our analytics platforms.
  • Help develop in-house tools, dashboards using API calls, scripts, and apps to integrate SEO and Traffic data across platforms.
  • Analyze web and app traffic analytics, and generate reports to help business units understand trends and patterns in traffic and SEO.
  • Assist in Keyword Analysis for SEO meta tags when required.
  • Assist with interpreting Technical SEO audits across WSJ.com.
  • Help produce SEO documentation for up to date SEO recommendations and training alongside the Technical SEO Manager and Newsroom SEO team.

Required Experience

  • BA/BS in Marketing, Computer Science, Information Systems, or relevant field with a strong understanding of Data Science, Analytics, SEO and Organic Search.
  • Minimum 1-3 years of experience in Data Analysis, Analytics, Data Science, Development, SEO.
  • Strong analytical proficiency and knowledge preferably using Adobe Analytics or Google Analytics.
  • Able to develop custom scripts to API to be able to call multiple data points using Python and SQL specifically with Google BigQuery.
  • Understand how to use or connect to Google tools/APIs such as Search Console, Lighthouse, Pagespeed Insights, Data Studio.
  • You enjoy data visualization and making large sets of data more digestible.
  • You are able to identify growth opportunities and draw recommendations using large data sets.
  • Detail-oriented, enjoy the nitty-gritty of preparing regular and ad-hoc reporting.
  • Ability to help code and deploy web tools, apps, dashboards, and reports a bonus.
  • Knowledge of basic web design principles and technologies, and their SEO implications
  • Working knowledge of Databases like Google BigQuery and possibly AWS Redshift, and able to code SQL is second nature to you.
  • A general understanding of search engine best practices, ranking factors, SEO techniques, and search algorithms.
  • Experience working with a CMS (WordPress) and the Yoast SEO plugin for Wordpress a bonus.
  • Strong experience with Google Suite such as Google Sheets, Slides, Doc, etc. And the use of a data connector such as Supermetrics or custom scripts using Python to open APIs.

Preferred Experience

  • Technical SEO on-page web skills including XML, HTML / CSS, JavaScript, Meta Data.
  • Experience working with SEO Tools such as SEMrush, Screaming Frog, Botify, DeepCrawl a bonus.
  • Familiar with GitHub repos, and local app development using Mamp or similar.
  • An understanding of Paywalled content, and how Google indexes it to be able to optimize the content and snippet experience.
  • Some knowledge of the Google AMP project, roadmap and error reporting.
  • Understanding of web Optimization and Pagespeed Insights.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Data/Content Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 19611


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SEO Data Analyst
Dow Jones & Company, Inc.