Head of Marketing Operations & Email

Posted 12 days ago
Main Location
United States
Open jobs
powertofly approved What Zapier, Inc. Has to Offer:

Zapier is transparent and honest. From instituting a diversity and inclusion "change log" to saying things like this on their benefits page: "we don't use remote as an excuse to pay less".

We also love that Zapier is a fully remote hiring partner on PowerToFly who can teach us about how to manage large teams that work-from-home. Oh and we're also Zapier users at PowerToFly. We love how they make us more efficient by connecting our apps to automate tasks!

Hi there!

We're looking for an exceptional marketing leader with deep expertise in automation, attribution, and marketing operations at scale. 

You will design and operationalize our marketing automation, lead management and email system. This includes building the right tech infrastructure and modeling, as well as driving an experimentation agenda that will help make the case for new data and product asks. We are looking for someone with a proven history of delivering operational improvements in a marketing org, successfully scaling email campaigns, and leading high-performance teams.

As Zapier’s Head of Marketing Operations & Email, you’ll be responsible for shaping the future of customer acquisition and engagement marketing for Zapier. You will work together with your team to drive campaign analysis, creative, testing, and measurement. You will work with the product team to develop and optimize tools for maximizing operational efficiency and campaign performance. Additionally, you will partner with the Decision Science team to provide attribution rules, reporting, and a framework for campaign analysis. You will report to the Director of Performance Marketing, and work together to set a vision for our email program, develop a world-class team, and create cross-functional partnerships within marketing and across the organization. 

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. We hope you'll take a leap and apply.

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

  • You’ve done this before. You have 8+ years of relevant experience and a proven track record in marketing operations and/or e-mail. You’ve driven strategic work and operationalized the output across an organization. You’ve designed and built lead management systems.
  • You are a skilled communicator. Zapier is a 100% remote team and being able to communicate well is critical. Chat and video are our primary means of communication. You have the ability to introduce unfamiliar topics with ease and possess the polish to present work at an executive level.
  • You make good use of data. You have strong analytical skills. You know how to partner with analytics teams to develop and apply key insights.
  • You play for the team. You bring a positive attitude to your work and think about the company first. You’re a strong collaborator with proven ability to partner/lead cross-functional efforts.
  • You’re a skilled manager, mentor, and coach. You have led teams of 3+ and realize the best way to grow a team is by helping them to grow themselves. You're able to effectively share your experience and provide a clear framework for growth, while managing to objectives and ensuring quality deliverables. 

Things You'll Do:

Zapier is a fast-growing and remote-first company, so you'll likely get experience on many different projects across the organization. That said, here are some things you'll probably do:

  • Own the strategy, planning, and execution of the email marketing channel. This would include setting the team’s experimentation agenda as well as reporting on and optimizing existing email initiatives.
  • Analyze and communicate marketing performance to local and global stakeholders, learning and sharing best practices.
  • Drive operational improvements in the creation, optimization, and measurement of email campaigns.
  • Prioritize and execute on strategic e-mail needs from stakeholder teams.
  • Partner with Decision Science team to advance measurement and understanding of impact and incrementality.
  • Develop a world-class team of email campaign specialists.
  • Travel 2-3 weeks of the year for company retreats to various cities throughout North America.
  • As part of our All Hands Support initiative, every week help customers have the best possible experience with Zapier.

About Zapier

For the past seven years, Zapier has been helping people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.

The Whole Package

Location: Planet Earth.

Our team of 280+ is distributed because it lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.


  • Competitive salary (we don't use remote as an excuse to pay less)
  • Great healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • Profit sharing
  • 2 annual company retreats to awesome places
  • 14 weeks paid leave for new parents of biological or adopted children
  • Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
  • Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.
  • Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US-based employees.

How To Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Optional: Share anonymously some demographic information about yourself to help us better track trends related to the backgrounds of candidates interested in working at Zapier in order for us to build a team that represents the users at Zapier and the broader world population.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

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Head of Marketing Operations & Email
Zapier, Inc.