Job Details
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Capabilities Strategic Initiatives Manager
Expedia Group is looking for extraordinary talent to join the Traveler Engagement and Loyalty Team to drive the future of traveler communications and engagement. This role is a unique mixture of marketing expertise and product knowledge to bring the most powerful customer engagement platform for the travel industry into existence.
You will work in a truly customer focused organization and bring the depth of technical thinking to solve problems and drive incremental business value through the direct communication channels we have with our customers like email marketing, push notifications and in product messaging.
In this role you will serve as the technical lead point of contact from the capabilities team for strategic company projects, ensuring coverage for new features and capabilities and raising risks and issues.
What you'll do:
Support strategic company projects and priorities by serving as the main technical CRM POC and representative for the capabilities team
Collect, define, and refine future capability sets to empower marketers to build personalized, powerful communications
Participate in discovery sessions with project teams to understand platform gaps and priorities for upcoming quarters
Review and monitor company-wide initiatives and understand their impact to our road mapping process, even when timelines are unclear
Accountable for end to end CRM project technical requirements and implementation plan and dependency management
Scoping and creating project plans, developing processes, coordinating, and driving execution, and communicating to senior management on status, risks, and process or product changes
Work directly with external providers, customers, and partner teams to craft and deliver scalable solutions
Partner with other program managers to secure resources, scope efforts, set project priorities and milestones and drive delivery
Own program communication, accelerating progress by driving crisp and timely decisions, clearing blockers and escalating as appropriate
Support an environment of digital innovation and best practice, ensuring the use of technologies for the benefit of stakeholders and members
Develop, implement, and govern KPI reporting for a portfolio of programs, providing visibility to the milestones, and performance across all projects and using this data to drive or influence business decisions
Who you are:
5+ years of experience in marketing programs for a B2C brand
Has been part of a successful transition or migration of communications between two CRM platforms
Strong data and data architecture skillset and experience
Strong communication and interpersonal skills
Ability to manage multiple project timelines simultaneously
Experience with structuring customer and business problems and technical solutions to solve problems
Previous success building strong partnerships and relationships with clients or stakeholders in a wide range of roles and levels, across the organization
Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly
Strong relationship and facilitation skills both within diverse engineering and global cross-functional organizations
Cross-functional project management experience, with the ability to prioritize and advance projects requiring engineering, product and stakeholder support
Natural ability to develop relationships and influence without authority across all levels in an organization, from senior executives to individual contributors
General understanding of CRM and Marketing automation tools (e.g. Salesforce Marketing Cloud, Adobe Campaign, Braze, Responsys, etc.)
Advanced knowledge of Jira, Confluence and SharePoint a plus
Product and/or program management background is a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
