Paid Media Specialist- PPC

Main Location
New York City, NY, United States
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What We're Looking For:

We’re looking for a Specialist to manage the strategy and performance of digital marketing campaigns aimed at recruiting students into 2U-powered online degree programs. This person will be operating on the front lines of our marketing team and directly managing a complex portfolio of campaigns with substantial budgets. In addition to being responsible for media strategy, execution, and analysis, this role will have significant involvement in innovation, testing, and automation for scale. The ideal candidate has demonstrated analytical aptitude and is motivated to become an expert in digital marketing.

Key Role and Responsibilities: 

Media Management: 80%

  • Manages execution and performance of digital marketing campaigns against profitability targets for a defined portfolio of 2U-powered graduate programs
  • Performs advanced data analysis to generate meaningful, actionable plans to optimize volume and cost efficiency
  • Owns reporting, analysis, and communication of performance, including forecasting
  • Works collaboratively with investment decision analysts to ensure each program is in line with its marketing investment goals
  • Serves as a resource for cross-functional stakeholders in platform capabilities, industry trends, competitive landscape, and best practices

Innovation and Testing: 20%

  • Contributes to moving the business forward through innovation and testing of tactics, processes, structural changes, and automation
  • Conducts A/B and multivariate tests, and performs analysis to draw conclusions

Education and Experience:

  • 3+ years experience in business/marketing analytics, finance, consulting, or related role
  • Demonstrated data analysis abilities and data-driven approach to problem solving
  • Highly motivated to learn digital marketing and directly manage a complex portfolio of campaigns
  • Self-motivated learner and process-based thinker
  • Familiarity with digital marketing platforms a plus (such as Google Ads, Facebook, or LinkedIn)
  • Attention to detail and excellent time management skills
  • Strong business writing skills and ability to produce high quality documents
  • Strong interpersonal skills, particularly influencing and listening skills
  • Bachelor’s degree or higher

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 


2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

[LA-based positions]

2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance.

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Paid Media Specialist- PPC
2U, Inc.