Head of Product Marketing

Remote
Posted 4 hours ago
Main Location
Baltimore, MD, United States
Open jobs

Thousands of developers and security professionals around the globe rely on Contrast to assist with making their software more secure. Every day we take on some of the world's most complex software problems against a wide variety of software languages with the purpose of making the Internet safer.

We pride ourselves in building a strong team of committed engineers who believe in our mission. Your effort, ideas and work will be appreciated daily. You won't have to do it alone. We believe in collaboration and sharing of ideas to make our work the best in the business.

We are looking for a dynamic, creative, strategic, and scrappy leader for our Product Marketing team. As the Head of Product Marketing, you will be responsible for the global product marketing activities for Contrast Security’s innovative application security solutions. This role is a highly visible role that interfaces across product, sales, corporate marketing and customer success to achieve success. You are responsible for defining the product and feature positioning, messaging, go-to-market plan, and success metrics.

You will craft the messaging for solutions targeted at protecting applications from hackers and data breaches. You'll conceive and develop content that helps communicate our value to customers and enables our sales organization to educate our prospects on our products and vision effectively. Attention to detail and an eye for quality is crucial, along with the ability to grasp and translate highly technical feature sets into business value propositions. It also requires you to be a strategic thinker and have the business savvy to drive segment opportunity.

In your role as Head of Product Marketing, you will be the expert on our buyer and influencer personas and translate that knowledge into compelling content and sales tools. Reporting to the Chief Strategy Officer, you’ll build and manage a growing team of 10+ product marketing professionals.

Responsibilities:
  • Hire, manage, and motivate a global product marketing team to do great work
  • Own the go-to-market strategy, process and enablement
  • Define our positioning, messaging – translate features and functionality into customer benefits
  • Develop sales enablement programs, presentations, and tools to communicate intended value propositions that help us win
  • Product content – Author informative, persuasive content for delivery through multiple channels
  • Partner with Corporate Marketing to create compelling marketing materials and messages that span digital & print to communicate effectively, expand pipeline & drive awareness in market
  • Analyst Relations – Own industry analyst relationships and education to further the Contrast thought leader position
  • Drive internal product education and awareness
  • Lead Product launches – Plan the launch of new product releases and measure success
  • Public speaking – Present to audiences at industry events, tradeshows and customer meetings
  • Customer pulse – Help identify customer requirements and, working with Product Management, define product strategy
  • Build data-backed measurable KPIs for all activities
  • Inspire action through data-driven insights and execute with operational rigor and efficiency
Qualifications:
  • 7+ years leading product marketing, product management, or marketing teams
  • Experience marketing technology products to large or mid-market buyers
  • Familiarity one or more of these product markets: cybersecurity, IT, software development
  • Bachelor’s degree, MBA preferred
  • High emotional intelligence
  • Excellent verbal and written communication skills, and a strong sense of diplomacy in all interactions (please feel free to share technical content and product collateral in advance; work samples will be requested)
  • Deadline driven – can manage multiple projects and stay on schedule
  • Willingness to travel ~10-20%
  • Excitement to work at a start-up in a hyper-growth environment
  • Excellent people and management skills to interact with colleagues, cross-functional and virtual teams, customers, prospects, and third parties
  • Passionate about our customers and understanding what drives and motivates them
  • Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment

Equal Opportunity Statement

Contrast Security, Inc. provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law.

If you’d like more information about your EEO right as an applicant under the law, please click here: Equal Employment Opportunity is the Law and Equal Employment Opportunity is the Law - Supplement

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at hr@contrastsecurity.com for assistance.

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Head of Product Marketing
Contrast Security