Digital Marketing Manager - EMEA*

Posted 13 minutes ago
Main Location
Baltimore, MD, United States
Open jobs

Contrast Security, Inc. is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate analysis and always-on protection of an entire application portfolio, without disruptive scanning or expensive security experts. Only Contrast has intelligent agents that work actively inside applications to prevent data breaches, defeat hackers and secure the entire enterprise from development, to operations, to production.

About the Position

Contrast Security is seeking a Digital Marketing Manager for our EMEA team to craft and execute best of breed digital marketing & demand generation tactics that will drive impactful sales pipeline growth. This candidate must have a proven track record of acquiring net new qualified leads through top of funnel channels via cross-channel orchestration, leveraging Google Paid Search, Display Network [GDN], retargeting, organic search, paid social, email marketing and webinars.

This Digital Marketing Manager is an execution focused team-player, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment.

  • Conceptualize, develop and execute innovative digital marketing campaigns, leveraging website, SEO/SEM, paid social media and display advertising
  • Develop and execute digital optimization with MarTech (HubSpot, Salesforce) to support Regional & Field (pre/post) events.
  • Hands-on experience leveraging HubSpot (and other MarTech tools) to create landing pages and optimize user experience. Instrument conversion points and optimize user funnels
  • An understanding of lead scoring and integration from Hubspot to SFDC
  • Measure and report performance of all EMEA digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies while planning, executing, and measuring experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Ensure sales team alignment with tactics/programs, lead processes, and visibility of digital marketing team's contribution to the sales funnel
  • Minimum of a Bachelor's degree or equivalent in business or a departmentally related field
  • 5 -7 years of digital marketing, user acquisition, and demand generation experience
  • Experience of working in Cyber Security
  • Ability to analyze scoring metrics and produce marketing-sourced leads and pipeline
  • Experience working with B2B marketing, preferably with SaaS
  • Solid understanding of Integrated Marketing Campaign strategy & execution
  • Hands-on experience with Google Suites (AdWords, Analytics, Search Console, Tag Manager) and testing tools
  • Proven experience in content and email marketing and webinar execution
  • Experience with, HubSpot, ON24 and other MarTech
  • Strong background in SEO, analytics and conversion rate optimization
  • Detail-oriented with exceptional program and project management skills
  • Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment
  • Excellent oral and written communication skills, self-sufficient in content curation
  • Account-Based Marketing (ABM) tactics experience is a plus
What we will offer you:
  • The on-boarding, training and tools to allow you to excel from day one
  • A team who are generous with their knowledge and time, who work collaboratively and provide each other a platform to succeed
  • A competitive salary package which includes stock options

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Digital Marketing Manager - EMEA*
Contrast Security