Senior Digital Marketing Manager

Main Location
New York City, NY, United States
Open jobs

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Department Title and Description

Worldwide Commercialization; Worldwide Multi-Channel Hub; Digital Hub – The Digital Hub drives the planning, execution, measurement and optimization of BMS Brand digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams and agencies to pull through brand strategy and meet objectives.

Purpose/Objective of the Job

  • Drive seamless interaction between the Brand (Marketing, Medical, Access) teams, MC Hub teams, Business Info and Analytics (BI&A), matrix teams and agencies.  Partners with Brands on development of brand digital strategy delivering channel insights and  tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives. 
  • Leverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, Interactive Visual Aids (IVAs), eMail, Display Ads, Remote Engagement and Search Engine Marketing.  Other examples to be identified based on brand/Hub needs.  
  • Identify and run experiments to pilot future digital marketing capabilities.

Key Responsibilities:

  • Serves as the dedicated digital marketing point-of-contact for the Brand(s), digital agencies and Multi-channel hub teams to enable seamless execution of brand strategy and lead execution of digital campaigns/tactics
  • Collaborates with Brand leads on campaign/tactic strategy and provides input on the development of functional plans
  • Coordinates with Capabilities, Digital Operations, Marketing Operation Managers, Multi-channel hubs and Business Analytics and Insights on the following activities:

                  - Prioritization of campaigns and tactic

                  - Definition of campaign/tactic success (e.g. development of metrics plan)

                  - Evaluation and optimization of brand tactics

                  - Driving tactical plan to accomplish KPI and brand objectives

  • Provides digital expertise into the ongoing evolution of customer model by working with business/brand leads on critical business priorities
  • Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise
  • Drives innovation culture and coordinates with marketing leads to develop innovative digital tactics and apply metrics / analytics
  • Identifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these. 
  • Identify opportunities for synergies and collaboration within and across therapeutic areas
  • Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
  • Partner with other Digital Marketing Specialists to provide early insight into lead markets material creation to drive content re-use.
  • Deliver creative briefs and other necessary requirements documentation to support the development of digital programs
  • Provide budget recommendations and estimates for digital plan tactics
  • Monitor, manage and provide regular updates on campaign/project financials
  • Partner closely with Marketing Operations to provide direction and support to project teams and implement changes when needed in order to achieve project objectives
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
  • Collaborate with other Digital Marketing Specialists to enable consistency and best practice sharing across the enterprise
  • Facilitate and drive re-use of relevant assets
  • Identify business process and capability improvement opportunities aligned to the needs of the business
  • Conducts multi-channel briefings for senior management and external representatives
  • Flex coverage across Digital Hub on as-needed basis

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be assigned as required)

List of minimum requirements

Degree/Certification/Licensure 

  • 4 year bachelor’s degree required

Experience – Responsibility and minimum number of years 

  • 3+ years experience in Digital Marketing,

             including in marketing strategy, brand planning, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management

Competencies – knowledge, skills, abilities, other      

  •  Experience in Digital Marketing, including:

                  - Websites; knowledge of multi-screen/responsive web design

                  - eMail campaigns

                  - Display ad development

                  - Search engine optimization

                  - Search engine marketing

                  - Interactive Visual Aids (Sales Rep’s iPad Presentation)

                  - Remote Engagement

                  - Social media execution

                  - Mobile apps

                  - Health IT (e.g. EMR/EHR)

                  - 3rd party sponsorships (e.g. WebMD, Medscape, Epocrates, etc)

  • Ability to manage digital agencies, vendors, and project support teams
  • Demonstrated excellence in operational effectiveness 
  • Proven track record of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation management
  • Ability to plan, prioritize and organize campaign development/execution through project management and negotiation skills to build consensus, resolve conflicts and manage expectations
  • 3+ years in project/program management and ability to effectively author creative briefs and project requirement documents
  • Experience and knowledge of the Legal/Medical/Regulatory review process
  • Strong oral, written and interpersonal communication skills
  • Experience working in the pharmaceutical or healthcare industry strongly preferred

Software that must be used independently and without assistance(e.g., Microsoft Suite)      

  • Microsoft Suite

BMS BioPharma Behaviors Required

  • Passion
  • Innovation
  • Accountability
  • Speed

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.


Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
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Senior Digital Marketing Manager
Bristol Myers Squibb