Digital Strategy Manager, Webinars & Virtual Events

Posted 4 days ago
Main Location
Menlo Park, CA, United States
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Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is looking for an experienced leader to build and evolve our end-to-end webinar practice for Global Business Marketing (GBM).The ideal candidate is a bold, multi-faceted and innovative digital leader with a strong background in content, technology, operations, systems and tools integrations, and analytics. This individual will manage our business marketing webinar offering like a product manager. This individual is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual has effective presentation skills and the ability to thrive in a fast-paced environment with competing demands. This individual has a positive, team-focused attitude toward digital marketing and technology. This individual thrives in a technical marketing environment and has a passion for making the world more open and connected.

  • Develop a world-class webinar and virtual event practice for Facebook for Business
  • Create long-term product/technical vision and strategy for webinars & virtual experiences
  • Understand and define webinar use cases and content types
  • Define technical requirements for feature, product, and platform development
  • Collaborate with engineering and product teams to bring the experience to life
  • Develop webinar and virtual event best practices
  • Evangelise and liaise with Sales, Marketing, and Education teams on webinar guidelines and best practices
  • Work with the cross-functional team on go-to-market strategy and approach
  • Successfully enable and deliver global webinars and virtual experiences
  • Define success metrics and track success of webinars

  • Bachelor's degree in a technical or marketing field
  • 12+ years of related experience
  • 5+ years of product management experience in enterprise or consumer software
  • Experience managing the entire product life cycle
  • 2+ years experience working with webinar and virtual event technologies
  • 2+ years experience in digital marketing
  • Experience architecting digital marketing solution, specifically including email marketing and other demand generation practices used for virtual event promotion
  • Experience managing and growing teams and individuals
  • Experience managing large groups of cross-functional stakeholders
  • Experience taking complex issues and making them simple to understand

  • Experience in marketing automation products
  • 8+ years experience working with webinar or virtual event technologies
  • Experience in UX/UI and creating mockups and concepts

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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Digital Strategy Manager, Webinars & Virtual Events
Facebook, Inc.